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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A whimsical robot assembled from electronic components, circuit boards, wires and metal hardware stands against a light gray background. The handmade robot has googly eyes, a circuit-board head and body, spring-like arms and legs, and holds two wrenches as if ready to perform repairs or maintenance.
AI Won't Fix Your CX If You're Starting With the Wrong Question
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Editorial
AI illustration of a large multi-layer cake shown in cross-section, revealing colorful interior layers stacked from bottom to top. The cake is decorated with technology and marketing-themed icons, while a single plaque at the top displays the word “martech.” The exposed layers symbolize the multiple technology layers that make up a modern marketing stack.
The Fight for Martech's Most Valuable Layer Has Begun
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Sponsored Article
Claude responded: A triumphant arm raised against a bold yellow background, clutching a gleaming gold trophy cup — classic winner energy.A triumphant arm raised against a bold yellow background, clutching a gleaming gold trophy cup — classic winner energy. The matching yellow sleeve is a nice accidental (or very intentional) touch.
When Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 Years
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Scene from Wynn Las Vegas in a keynote room at Medallia Experience, showing Medallia branding on large screens.
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
Attendees in front of a large Adobe sign at the Adobe Summit in the vendor hall in April 2026 at the Venetian in Las Vegas.
Adobe Launches Brand Visibility Tool for AI Search
CustomerLake logo against red background for Databricks' new customer data platform.
Meet the Newest Martech Member: Databricks, Via Agentic CDP
Exterior view of a large multi-level Apple Store with a glass façade and a prominent illuminated Apple logo centered inside the building. Customers browse products, attend demonstrations and gather on multiple floors connected by a glass staircase. The store spans over a busy city street lined with vehicles and pedestrians.
Data Doesn't Lie: Why Customers Are Returning to In-Person Brand Experiences
A technician wearing protective gloves uses electrical testing probes inside an industrial control panel filled with wiring, breakers and electrical components during maintenance or troubleshooting work.
Value Stream Delivery: Rewiring Your Organization Around the Customer
Attendees sit at round tables during a presentation at the Marketing Analytics Summit. A speaker stands near a podium at the front of a conference room while a large screen displays a welcome slide for the event. Blue accent lighting illuminates the walls, and large circular chandeliers hang from the ceiling above participants listening to the session.
The Future of Marketing Analytics Belongs to Trusted Advisors
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Articles Tagged "Customer Metrics"

Editorial
Article
Customer Experience
Before You Scale AI in Customer Experience, Fix These 5 Things
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Customer Experience
CX Governance Is a 2026 Business Priority. Here's Your Roadmap.
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Customer Experience
Your NPS Strategy Is Becoming ‘Feedback Theater’
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Customer Experience
Medallia Report Finds the Customer Experience Gap Is Getting Worse
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Customer Experience
Listening Is the New Customer Data Strategy
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Customer Experience
Why Frontline Teams Define Customer Experience
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Digital Experience
Why Marketing and CX Need Fewer Dashboards and Better Decisions
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Customer Experience
Time to Reverse Engineer Your 2026 CX Strategy?
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Customer Experience
Is Trust the Metric That Matters Most in CX?
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Customer Experience
Wasn't NPS Supposed to Be All But Gone This Year?
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Customer Experience
Customer Data Whispers, AI Answers: A New Playbook for 2026
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Customer Experience
Beyond NPS: The Customer Trust Analytics Model for CX Strategy
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Customer Experience
Why Your Customer Experience Program Is in Its College Years
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Customer Experience
HR’s CX Power Move: Building a Culture That Serves the Customer
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Customer Experience
Feedback Loops, Not Dashboards, Drive Real CX Insights
Interview
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Digital Experience
How Zoom's Ecommerce Team Is Redefining Digital Experiences
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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