Articles

Tag: customer segmentation

  • The Future of Customer Experience Lies in Segmentation

    The Future of Customer Experience Lies in Segmentation

    Customer segmentation isn’t a new strategy.  For years, companies collected data to better understand who their customers were and how they interacted with the brand. However, many have yet to pair these insights with the actual voice of the customer.

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  • Qubit Adds Machine Learning to its Digital Experience Platform

    Qubit Adds Machine Learning to its Digital Experience Platform

    London-based digital experience provider Qubit has built a machine-learning engine aimed to help marketers better target customers by revenue opportunities. Announced today, the Qubit ML engine leverages predictive analytics and machine learning.  In an interview with CMSWire, Bud Goswami, lead data scientist for Qubit, said the platform gives companies

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  • DX Provider Claims Update Improves Data Integration, CX Delivery

    DX Provider Claims Update Improves Data Integration, CX Delivery

    New York City-based digital experience (DX) provider Qubit updated its DX platform to empower marketers with greater data integration, collaboration and analytics. The new release bundles data collection, reporting and analysis in one integrated workflow. Improved Customer Segmentation New features include Adaptive Targeting and Visitor Cloud Data Exchange.

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  • Customer Service Week: 4 Ways to Get Closer to Your Customer

    Happy Customer Service Week! The week recognizes the importance of customer service and honors the people who serve and support customers. The timing is perfect as it coincides with this month's focus on the next generation of customer call centers.

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