Articles
Tag: customer surveys
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Fielding Your Customer Survey: Remember the 4 P's
The prep work is done and you are ready for the moment of truth: fielding your customer survey! But before you hit "send," run through these final checkpoints.
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A Look at the Way Organizations Are Using Voice of the Customer
VoC programs are evolving from basic survey and customer feedback programs to more comprehensive programs that companies are using in a variety of ways.
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How to Start Analyzing Before the Data Arrives
At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in.
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What Every Host Company Should Bring to a Customer Advisory Board Meeting
Companies who host customer advisory boards (CABs) should always bring certain key items to their gatherings (whether in-person or virtual).
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4 New Ways to Use Customer Satisfaction Results
Are you exploring all of the ways to apply customer satisfaction results to unlock business insights?
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The Most Important Customer Survey Question
To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking?
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Coveo and VHT Make Acquisitions, HubSpot Updates Its Suite & More CX News
Covering the news of the week in customer experience and digital marketing software news, leading with Coveo's acquisition of Quibit.
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How to Choose the Right Sample for Your Customer Experience Projects
Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization.
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5 Ways to Optimize Your Surveys for Better Customer Experience
When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience.
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CX Projects vs. CX Programs: Why CX Professionals Confuse the Two
Customer experience professionals often see CX programs as an end in and of themselves, rather than the sum of many well-designed projects.
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You've Collected Customer Feedback. Now What?
Gartner recently found those companies that collect more customer data outperform their competitors. But clearly collection alone won't do the trick.
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Strike the Right Balance in Your Customer Feedback Strategy
Your ability to listen to the voice of your customer relies on an effective balance of both transactional and relationship surveys.
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How to Get Data on Your Audience’s Decision-Making Process
What makes your audience tick — what compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form?
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5 Tips to Measure the Relevance of Your Content
You may be producing content at scale, but how much of it resonates with your audience?
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