Articles
Tag: customer surveys
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5 Ways to Optimize Your Surveys for Better Customer Experience
When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience.
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CX Projects vs. CX Programs: Why CX Professionals Confuse the Two
Customer experience professionals often see CX programs as an end in and of themselves, rather than the sum of many well-designed projects.
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You've Collected Customer Feedback. Now What?
Gartner recently found those companies that collect more customer data outperform their competitors. But clearly collection alone won't do the trick.
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Strike the Right Balance in Your Customer Feedback Strategy
Your ability to listen to the voice of your customer relies on an effective balance of both transactional and relationship surveys.
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How to Get Data on Your Audience’s Decision-Making Process
What makes your audience tick — what compels them to purchase your product, schedule an appointment, request a quote, click “share” or fill out a form?
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5 Tips to Measure the Relevance of Your Content
You may be producing content at scale, but how much of it resonates with your audience?
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How Thoughtful Surveys Generate Valuable Customer Feedback
Poorly-designed surveys waste everyone’s time. Here are some common survey problems and ways to get the most out of your next.
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The Art of Creating Customer Surveys They Will Answer
Effective customer surveys share some common traits: they're clear, concise, focussed and more.
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No, I Don't Want to Take Your Survey
If your survey talk to my needs rather than your needs, I might just respond ....
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