Articles
Tag: cxm2012
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Crowd Funding Grows, Commerce Trends Evolve in 2012
2012 will see further pushes in the way stores try to get us to buy stuff, but don't just be a passive consumer this year, expect appeals for you to fund or work on apps and games to become increasingly common.
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A Common Misconception about Customer Experience Management
Customer Experience Management (CXM) is important to all businesses, there is no argument there.
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Customer Experience Management: We Want to be Adored
Customer Experience Management (CXM) is the latest impossible to define, understand or implement concept coming at the enterprise. We think it might have something to do with Marketing or Customer Support or Metrics. It is owned by the CMO or maybe the COO or IT or Sales.
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Social Employees: The Driving Force Behind Social Business Success
You can’t swing a cat these days without hitting something with the prefix “social” stuck to it – especially if you’re at work when you’re swinging it. Which, I believe, would be an HR violation in most companies. But I digress.
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The Seven Hats Content Managers Will Wear in 2012
It’s 2012, and the world is literally at our fingertips thanks to PCs, smartphones and tablets. And the widespread use of mobile devices isn’t slowing down anytime soon. This opens up a rapidly increasing number of opportunities for companies to connect with users.
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The Changing Face of Enterprise Software
The future enterprise is one where the systems we use will provide the features we need when we need them rather than a complex, convoluted dashboard that stuffs every option into one viewable area.
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Content Strategy: Don't Ditch Your FAQ Page
This is my first column of 2012 and I’m going to start the year by being controversial. The proverbial notion within content strategy is to vehemently protest the existence of a FAQ page on a website. Further, the FAQ page is the first page abolished during a migration and redesign.
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Big Data: The Missing Link for Customer Experience Management?
2011 was an amazing year, filled with innovation, and chaotic, disruptive changes to the digital marketing world. We saw the Web Engagement and Web Content Management markets embrace their many other sibling channels, and evolve into the Customer Experience Management (CXM) market.
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Localization is the Lynchpin of CXM
2012 is poised to be the year of the customer. During lean economic times, every consumer is looking for ways to not only stretch the budget, but expecting to feel like every dollar spent delivers high value.
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The New Google Analytics: Visitor Flow Report
As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail.
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The Digital Marketing Platform: The Future of CXM
2011 was dominated by the trend of convergence; more than one WCM platform began the transition from digital content management tool to customer engagement and marketing platform by improving the analytic and personalization capabilities of its offerings. These efforts are a step in the right direction.
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Multichannel Marketing in 2012: 3 Key Insights
Multichannel marketing in practice is hard and will become even more challenging to create delightful customer experiences across channels with a single brand identity without the right strategy and tools.
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Harnessing the Power of the Social Media Buying Cycle
As marketer's understanding of the way that social media affects the traditional buying processes has grown, new ways of working to engage consumers have emerged. Businesses have struggled to understand how to maximize engagement via social media, which is inherently personal and traditionally works on an individual level.
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Do SharePoint & Silverlight Have a Future Together?
Silverlight was Microsoft's answer to Adobe Flash, an application framework with which to build rich internet applications. It was launched in April 2007 to much fanfare, albeit mainly from Microsoft. Version 5 brought GPU accelerated video decoding and 64-bit support in December of last year.
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