Articles
Tag: data management
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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AI and Machine Learning Are Driving a PC Revival
Recent figures show that for the firs time in six year PC sales are up and part of the reason for the rise is the growth in the use of AI.
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The Trouble With Insight Engines
Applying machine learning and artificial intelligence to search.
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Was GDPR Opt-in Necessary or Not? And What to Do Next
Organizations that tried to get user opt-in fell on deaf ears it seems, and now some argue whether it was necessary at all.
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A Blockchain Glossary of Common Terms
A glossary of terms to help business people understand what blockchain is and what it does.
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Ignore This Unexpectedly Bad Data Advice
Bad data advice you should definitely ignore.
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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What Is Blockchain and What Does It Do?
Blockchain has become an industry buzzword but not everyone understands what it is. Here are the basics for any business user.
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GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t
Is your company prepared for the GDPR?
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Why Email Encryption Still Has A Long Way To Go
With email providers adding new security features to their services, encryption is becoming more common. However, it is still not practical for many workers.
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Privacy by Design Is About to Become Law: Is Your Organization Ready?
It shouldn’t take regulatory threats to bake privacy by design into digital customer offerings.
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What is Data Management and What it Means for Your Customers
As the amount and complexity of data mounts, it's imperative that businesses get a handle on all the facets of data management.
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Data Is a Big Deal, So Treat It That Way
Data is in everything that we do, and we must treat it well and with responsibility.
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Say Hello to Your Brand's Net Decliner Score
The GDPR could make brands think about a new metric -- the net decliner score -- and force marketers to put an end to adolescent behavior on the internet.
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