Articles
Tag: david crane
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A Data Framework Emerges for B2B Marketing Orchestration
B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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Think Intent Data Is Just for Enterprise Businesses? Think Again
It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
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How Will the GDPR Impact Third-Party Lead Generation?
Marketers should make sure that their lead generation partners are compliant with the EU's General Data Protection Regulation.
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5 Basic B2B Marketing Tactics That Deliver Big Results
Before investing in an expensive new MarTech system, consider these tried-and-true methods of moving your marketing initiatives forward.
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Why B2B Marketers Neglect Important Data Quality Issues
Lead quality is a big issue. According to a recent Ascend2 survey (pdf), “Improving the quality of leads generated is a top priority for 77 percent marketing influencers, ahead of all other lead generation goals.” The topic came up during a great conversation with David Lewis, CEO of DemandGen.
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Agile Marketers Step Outside Their Bubbles to Find Inspiration
Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy.
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Marketing Automation Missed Its Mark - And That's a Good Thing
Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings. It was an intense race: most major vendors wanted to be the first all-in-one, customer data platform to automate the entire customer experience — from initial prospect identification to post-purchase advocate creation.
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