Articles
Tag: david crane
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B2B Marketing Capabilities Evolve to Meet 2020's Demands
2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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Are Working From Home Policies Affecting Intent Data?
B2B marketers are adjusting to the changes the shift to remote work has had on intent data and share some areas of opportunity.
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Getting Started with Data Orchestration for B2B Marketing and Sales
Having your data organized and connected to specific processes will help you to better understand what’s working, why and ways to optimize efforts.
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A Data Framework Emerges for B2B Marketing Orchestration
B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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Think Intent Data Is Just for Enterprise Businesses? Think Again
It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today.
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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
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How Will the GDPR Impact Third-Party Lead Generation?
Marketers should make sure that their lead generation partners are compliant with the EU's General Data Protection Regulation.
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