Articles
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing.
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Organizations and marketers continue to fall into common content traps that undercut their hard work and waste valuable resources.
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Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement.
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Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances.
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2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics.
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Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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B2B marketers are adjusting to the changes the shift to remote work has had on intent data and share some areas of opportunity.
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To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Having your data organized and connected to specific processes will help you to better understand what’s working, why and ways to optimize efforts.
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B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration.
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Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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