Articles
Tag: david crane
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Marketing's Growing Gap Between Strategy and Execution
Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.
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Intent Data and the Gap Between Sales and Marketing
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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Your Most Common Intent Data Questions Answered
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions.
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How to Troubleshoot Your Third-Party Demand Gen Program
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing.
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7 Costly Misconceptions About B2B Content Marketing
Organizations and marketers continue to fall into common content traps that undercut their hard work and waste valuable resources.
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Account-Based Strategies Go Nowhere Without Cross-Functional Collaboration
Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Content Syndication Is Making a Comeback: Here's How to Make it Work for You
Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances.
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B2B Marketing Capabilities Evolve to Meet 2020's Demands
2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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Are Working From Home Policies Affecting Intent Data?
B2B marketers are adjusting to the changes the shift to remote work has had on intent data and share some areas of opportunity.
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Getting Started with Data Orchestration for B2B Marketing and Sales
Having your data organized and connected to specific processes will help you to better understand what’s working, why and ways to optimize efforts.
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