Articles
Tag: david nickelson
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The Digital Marketing Platform: The Future of CXM
2011 was dominated by the trend of convergence; more than one WCM platform began the transition from digital content management tool to customer engagement and marketing platform by improving the analytic and personalization capabilities of its offerings. These efforts are a step in the right direction.
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6 Steps for Building a Successful Customer Experience Model
Marketers are beginning to realize that they can’t provide consistent, personalized experiences to their customers without understanding how their customers experience their brand across all of their customer touch points. In response, platform vendors are rapidly developing ways for web content management (WCM), analytics, customer relationship management (CRM), and marketing
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Learning the Basics of Digital Engagement Strategies
Most of us will admit to playing armchair behavioral psychologists when it comes to understanding our users' online behaviors. But imagine if you really were an actual behavioral psychologist? Recently we sat down with David Nickelson, director of digital engagement, and Giovanni Calabro, vice president of user experience, both of
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