Articles
Tag: dennis shiao
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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Lessons Learned from Running a Marketing Meetup
Meetups create opportunities for attendees to experience the deep and meaningful interactions that are only possible when people meet face to face.
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Find Your Target Audience or Your Marketing Efforts Are Wasted
A community Facebook page offers a lesson for marketers: Don't waste time creating content that your audience won't see. Focus on how to reach your audience.
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Think Twice About Automating Your Marketing
In 2018, dial back your use of marketing automation software and reach out to customers and prospects in more personalized ways.
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Let's Take Stock of Stock Photography
Stock photos are cheap and convenient, but they aren't very original, and a lack of originality can hurt your brand.
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Drive Higher Engagement by Joining a Twitter Chat
It's hard to get anyone to notice you on Twitter. You can improve your odds by joining a Twitter chat.
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Why the Cleveland Fed Is Banking on Content Marketing
It's no small task when an organization that’s been around for over 100 years decides to launch a content marketing initiative. However, to generate awareness and publicize the work it's doing to improve outcomes in the regions it serves, that's exactly what one financial institution did. Meet the Federal Reserve Bank of Cleveland and Michelle Park Lazette,
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5 Characteristics of Compelling Content Marketing
I spend a lot of my time finding good content, reading it and then selecting the best examples to share on social media. To provide value to people, I’m picky about what I share.
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Why Webinars Are My Content Marketing Ace
As a content marketer for a B2B software company, I work on a wide variety of content types: white papers, web pages, presentations, videos and infographics. But my favorite content type of all is the live webinar.
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What 4 Content Marketers Learned From 4 Content Marketing Experiments
Earlier this year, I wrote about how four content marketers were planning to experiment with different ways to make their content stand out from the crowd.
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My Evolution From Coder to Content Marketer
As a senior in high school, I took an AP course in Computer Science. When I learned to write my first algorithm, I was hooked and decided then and there that I wanted to major in Computer Science in college.
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How Content Modeling Helps Set Your Content Free
Once upon a time, we lived in a browser-centric world. Today, it’s mobile, not the browser, that sits at the center of our digital experiences. We consume content on the go. We ask questions to Siri, Cortana and Alexa, and they give us answers.
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Quality Over Quantity: Publish Less, Audit More
Would you go on a diet if you knew you'd gain 65 percent of your weight loss back? Would you work an 80-hour week if 65 percent of your output was never used? Believe it or not, these are the kinds of inefficiencies we're seeing in the content we create.
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4 Content Marketers Experimenting Their Way to Engagement
With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd? One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.
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