Articles
Tag: design thinking
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Customer Experience Has No Start and No End: Jim Kalbach of MURAL
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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Use Design Thinking to Put Yourself in Your Customers' Shoes
Why you need to put yourself in your customer’s shoes to understand the experiences they have with your organization.
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4 Tips to Apply Design Thinking to the Digital Workplace
The workplace is evolving and there are a myriad of choices to made when considering which technology your organization utilizes and supports.
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Why Design Today Hinges on Deleting Experiences and Reading Minds
The more companies look for ways to be invisible, the more they’re standing out.
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How Design Thinking Can Help Improve Your Organization's Customer Experience
We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes.
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Designing for Simplicity of Use
When businesses design products, they often try to make it simpler for themselves, not the customer.
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How Product Life Cycle Design Impacts Customer Experience
Companies today have become well aware of the critical impact customer experience has on their profitability and business performance, putting in place ongoing efforts to improve those CX capabilities
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DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience
Everyone who is living a digital lifestyle now is like this. Each time you pick up your smartphone you are reprogramming your brain."
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Why We All Need Design Thinking
Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics. And far too often, these sessions happen in boardrooms, where the fa
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Thoughts on IBM’s New Design Thinking Approach
As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with
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The Era of Distrust and Disloyalty
Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have
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Digital Design Gives Control to the Customer
Historically, designers have been used to controlling the design because the design was physical and fixed. Web design is fluid, flexible and interactive. Web design is about putting the customer in c
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Design Minimally Viable Interactions
The most elegant interaction is so minimal it is almost invisible. I heard Derek Featherstone, web and mobile accessibility lead at Simply Accessible, give a very insightful presentation at An Event A
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The User is Not Like Me: Design Thinking in Customer Experience #forrforum
Design thinking can have a measured impact on customer experiences, Kerry Bodine, VP and principal analyst at Forrester says, but organizations must have empathy for their customers first.The Imp
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