Articles
Tag: design thinking
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How Employee Experience Design Improves Engagement
How defining employee experience design and identifying its core principles can help you bump up low engagement numbers.
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7 Ways to Get Started With Employee-Driven Design
We asked experts to share their tips on how to get started with a good foundation for employee-driven design.
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How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
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Customer Experience Has No Start and No End: Jim Kalbach of MURAL
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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Use Design Thinking to Put Yourself in Your Customers' Shoes
Why you need to put yourself in your customer’s shoes to understand the experiences they have with your organization.
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4 Tips to Apply Design Thinking to the Digital Workplace
The workplace is evolving and there are a myriad of choices to made when considering which technology your organization utilizes and supports.
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Why Design Today Hinges on Deleting Experiences and Reading Minds
The more companies look for ways to be invisible, the more they’re standing out.
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How Design Thinking Can Help Improve Your Organization's Customer Experience
We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes.
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Designing for Simplicity of Use
When businesses design products, they often try to make it simpler for themselves, not the customer.
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How Product Life Cycle Design Impacts Customer Experience
Companies today have become well aware of the critical impact customer experience has on their profitability and business performance, putting in place ongoing efforts to improve those CX capabilities.
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DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience
Everyone who is living a digital lifestyle now is like this. Each time you pick up your smartphone you are reprogramming your brain."
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Why We All Need Design Thinking
Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics. And far too often, these sessions happen in boardrooms, where the false consensus effect is free to take hold.
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Thoughts on IBM’s New Design Thinking Approach
As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this in mind that I bring to your attention to IBM's plans to increase design thinking within the organization.
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The Era of Distrust and Disloyalty
Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have significant implications for design thinking. The Irish Farmers Association (IFA) has had a long and successful history.
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