Articles
Tag: design thinking
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How Design Thinking Can Help Improve Your Organization's Customer Experience
We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes.
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Designing for Simplicity of Use
When businesses design products, they often try to make it simpler for themselves, not the customer.
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How Product Life Cycle Design Impacts Customer Experience
Companies today have become well aware of the critical impact customer experience has on their profitability and business performance, putting in place ongoing efforts to improve those CX capabilities.
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DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience
It took Brian Solis, principal analyst studying disruptive technology and its impact on business at Altimeter Group, more than one draft to write a book on the digital experience. Yes, a book — as in, pen-and-paper and Johannes Gutenberg of the printing press meets the digital experience.
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Why We All Need Design Thinking
Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics. And far too often, these sessions happen in boardrooms, where the false consensus effect is free to take hold.
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Thoughts on IBM’s New Design Thinking Approach
As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this in mind that I bring to your attention to IBM's plans to increase design thinking within the organization.
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The Era of Distrust and Disloyalty
Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have significant implications for design thinking. The Irish Farmers Association (IFA) has had a long and successful history.
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Digital Design Gives Control to the Customer
Historically, designers have been used to controlling the design because the design was physical and fixed. Web design is fluid, flexible and interactive. Web design is about putting the customer in control. It is about creating a design that is controllable by the customer.
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Design Minimally Viable Interactions
The most elegant interaction is so minimal it is almost invisible. I heard Derek Featherstone, web and mobile accessibility lead at Simply Accessible, give a very insightful presentation at An Event Apart in Washington, DC where he talked about a minimally viable interaction.
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The User is Not Like Me: Design Thinking in Customer Experience #forrforum
Design thinking can have a measured impact on customer experiences, Kerry Bodine, VP and principal analyst at Forrester says, but organizations must have empathy for their customers first.
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CIOs Must Become Design Thinkers
Disruption requires a new mindset.
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