Articles
Tag: design thinking
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Designing for Every Stage of the Customer Journey
Design plays a dynamic role throughout the customer journey. By adapting your approach to design to different stages, you can enrich the customer experience.
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Design Thinking Starts With Empathy for Customer Needs
At its root, design thinking addresses the critical areas of who, what, how and why. But, it needs to start with the customers' needs.
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The Best Technology Is the Technology You Don’t Notice
When designing and planning IT systems, consider all the elements that make up the system and how they will impact the end user.
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Design Thinking Isn’t User Experience
Design thinking is everywhere, but definitions and interpretations vary.
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Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric
Stephanie Moritz of the American Dental Association discusses the ADA's digital transformation journey and more in our latest DX Leaders interview.
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It's Time to Change Our Thinking About Diversity and Inclusion in the Workplace
Diversity and inclusion efforts tend to be measured at the macro level — without ensuring each team within a company is diverse.
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What it Takes to Design Your Business for Customer Success
Organizations talk big about customer success but too many are “front-end loaded,” focusing on obtaining a customer, while ignoring post-sale service.
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How Human-Centered Design Helps Build Digital Workplaces That Work
Effective digital workplaces share one thing in common: a focus on the people who will use them.
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How Employee Experience Design Improves Engagement
How defining employee experience design and identifying its core principles can help you bump up low engagement numbers.
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7 Ways to Get Started With Employee-Driven Design
We asked experts to share their tips on how to get started with a good foundation for employee-driven design.
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How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
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Customer Experience Has No Start and No End: Jim Kalbach of MURAL
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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Use Design Thinking to Put Yourself in Your Customers' Shoes
Why you need to put yourself in your customer’s shoes to understand the experiences they have with your organization.
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4 Tips to Apply Design Thinking to the Digital Workplace
The workplace is evolving and there are a myriad of choices to made when considering which technology your organization utilizes and supports.
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