Articles
Although WordPress is already search engine friendly, to truly make your site stand out, you'll need a carefully selected SEO plugin.
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Amazon wants to be the place that developers go to build virtual reality (VR), augmented reality (AR) and 3-D experiences.
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Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution.
It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.
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If Salesforce executive vice president Stephanie Buscemi did her job right today, her audience at the Chicago stop of the Salesforce World Tour is now convinced the powers of a data scientist are at their fingertips.
Assuming they adopt Salesforce Einstein Analytics, that is.
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CHICAGO — Think of Tami Cannizzaro, senior director of marketing for eBay’s Enterprise unit, as a marketing unicorn, that rarest of creatures who combines legacy enterprise branding acumen with a guerrilla marketing playbook that includes social media, community building and influencer cultivation.
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If video is a part of your advertising strategy — and it should be — a new report covering consumer behaviors and preferences in video advertising is a must-read.
AdReaction Video, published by Millward Brown, includes survey insights from more than 13,500 multiscreen users in 42 countries.
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As CMOs gain more power in the boardroom — and over technology spend — it will be critical that they understand the factors that drive success.
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Traditional advertising co-op programs are woefully outdated in today’s digital environment, and much too complicated for local businesses to participate in, according to a new study.
Sponsored by Netsertive, The Changing Face of Co-Op Programs also revealed at least $14 million of co-op funding is unused — almost double the
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The latest in surveys, m-commerce, websites, acquisitions, metrics, the Internet of Things and downs and ups from the El Dorado State, the City That Works, the Heartland Province and Bat City, the Melting Pot and the Ham.
PC, Tablet Shipments Fall
Computer manufacturers got bad news from the International Data Corporation (IDC) this
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A generation ago -- make that two generations -- banner ads were online marketing's Big Thing.
They're long gone, of course, done in by complaints about their intrusiveness and the subsequent development of better ad formats.
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Ask Lee Nadler where he's found the most career inspiration on his 25-year-marketing career and he might surprise you.
Nadler is currently marketing communications manager for MINI USA, where he happily leads a bunch of MINIacs, as the car owners like to call themselves.
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To hear the Wall Street Journal tell it, Adobe's Flash might as well hang it up right now. The paper recently concluded that the software application is a "top contender for the technology dead pool."
Why? Because the tech industry is tired of what they perceive to be the
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Consumers might as well be zombies when they’re shopping, making decisions about what to buy without knowing the real reasons.
Their motivations are buried deep in their unconscious ... and their tweets.
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Long before Robert Wahbe left Microsoft as its chief marketing executive of the company's server and tools division to form a startup called Highspot, the television drama Criminal Minds was focused on sales enablement.
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