Articles
Tag: digital maketing
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Adobe Integrates Data Management Platform With Analytics for Audience Insights
Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.
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Salesforce Einstein Analytics Wants to Make Everyone a Data Scientist
If Salesforce executive vice president Stephanie Buscemi did her job right today, her audience at the Chicago stop of the Salesforce World Tour is now convinced the powers of a data scientist are at their fingertips. Assuming they adopt Salesforce Einstein Analytics, that is.
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Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15
CHICAGO — Think of Tami Cannizzaro, senior director of marketing for eBay’s Enterprise unit, as a marketing unicorn, that rarest of creatures who combines legacy enterprise branding acumen with a guerrilla marketing playbook that includes social media, community building and influencer cultivation.
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How to Keep Viewers from Skipping Your Video Ads
If video is a part of your advertising strategy — and it should be — a new report covering consumer behaviors and preferences in video advertising is a must-read. AdReaction Video, published by Millward Brown, includes survey insights from more than 13,500 multiscreen users in 42 countries.
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5 Keys to Unlock the Decade of the CMO
As CMOs gain more power in the boardroom — and over technology spend — it will be critical that they understand the factors that drive success.
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Advertising Co-Op Programs: Obsolete or Just Outdated?
Traditional advertising co-op programs are woefully outdated in today’s digital environment, and much too complicated for local businesses to participate in, according to a new study. Sponsored by Netsertive, The Changing Face of Co-Op Programs also revealed at least $14 million of co-op funding is unused — almost double the
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News You Can Use: IDC, gShift, STRATA, More
The latest in surveys, m-commerce, websites, acquisitions, metrics, the Internet of Things and downs and ups from the El Dorado State, the City That Works, the Heartland Province and Bat City, the Melting Pot and the Ham. PC, Tablet Shipments Fall Computer manufacturers got bad news from the International Data Corporation (IDC) this
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Have You Closed Your Eyes to Infographics?
A generation ago -- make that two generations -- banner ads were online marketing's Big Thing. They're long gone, of course, done in by complaints about their intrusiveness and the subsequent development of better ad formats.
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Lee Nadler Talks Marketing: From Cheerios to MINIacs
Ask Lee Nadler where he's found the most career inspiration on his 25-year-marketing career and he might surprise you. Nadler is currently marketing communications manager for MINI USA, where he happily leads a bunch of MINIacs, as the car owners like to call themselves.
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Why Digital Marketers Don't Fear the End of Flash
To hear the Wall Street Journal tell it, Adobe's Flash might as well hang it up right now. The paper recently concluded that the software application is a "top contender for the technology dead pool." Why? Because the tech industry is tired of what they perceive to be the
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Can You Tap Your Customers' Inner Zombie?
Consumers might as well be zombies when they’re shopping, making decisions about what to buy without knowing the real reasons. Their motivations are buried deep in their unconscious ... and their tweets.
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How Watching 'Criminal Minds' Can Improve Sales
Long before Robert Wahbe left Microsoft as its chief marketing executive of the company's server and tools division to form a startup called Highspot, the television drama Criminal Minds was focused on sales enablement.
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Is a Monster Marketing Monopoly After You?
Do you provide digital out-of-home (OOH) marketing services? Produce or use digital signage products that help clients post live tweets, hashtag streams and other social media content at events, sporting venues or prime locations? It may be time to pay up to one firm: Monster Media.
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IBM's Digital Experience Software Supports Mobile, Social, Video & Analytics Capabilities
IBM digital experience software With IBM’s Smarter Cities and Smarter Commerce initiatives gathering steam by the month, Big Blue has just announced the release of new software called Digital Experience software that aims to give enterprises, and in particular marketing departments, insight into how customers are behaving in specific channels.
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