Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. EditorialThe Future of Marketing Analytics Belongs to Trusted AdvisorsRead nowNewsSalesforce to Acquire Fin for $3.6 Billion, Adding AI Customer Service Agent to Agentforce PortfolioRead nowFeatureWhat Is Customer Lifetime Value and How Is It Calculated?Read nowWhen AI Agents Can Act, Permission Rules Are the New GuardrailsThe CMO's Case for Using AI Beyond the Busy WorkAcknowledgement Is the CX Strategy Most Organizations Are OverlookingThe Best Marketers Right Now Aren't Better PromptersCustomer Trust in the Experience Era Starts Behind the ScenesThe Automation Era Is Over. Agent Empowerment Is What Comes Next.Explore the Marketing & CX Leadership Channel
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