Articles
Tag: dom nicastro
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Why You Should Care About the Customer Effort Score
Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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Zendesk Acquires Smooch, LinkedIn Updates Sales Navigator, More News
Catch up on news from Freshworks, People.ai, mParticle and more in this week's customer experience news wrap up.
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How Marketers Can Get Into the Voice Experience Party
Best practices for creating voice search and voice experiences for marketers just getting started.
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Lytics Nets $35M, Ars Logica Names WCM Leaders, More News
Lytics gets a $35M Series C, Adobe unveils Adobe Target, Ars Logica releases Compass Guide to WCM and more customer experience news.
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How Miami's Innovation Academy Promotes Digital Literacy Programs
We caught up with the "Magic City's" director of innovation and technology to see how they work through digital literacy issues and the programs to promote it.
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Alberta Energy Regulator Bridges Divide Between IT and Business Leaders
CMSWire sat down with Alberta Energy Regulator CTO Tara Mulrooney, to discuss how big gov deals with the pace of tech and digital transformation.
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Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News
Adobe reports record Cyber-Monday, Salesforce releases Q3 results, conDati hires CMO and more CX news.
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What Digital Customer Experience Pros Will Focus on in 2019
Marketers and customer experience professionals share their thoughts on where they plan to focus their CX efforts in 2019.
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6 Things to Know About SAP's $8 Billion Qualtrics Acquisition
Experts share takeaways from the SAP-Qualtrics $8 billion acquisition.
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9 Key Takeaways from the DX Summit 2018
Breaking down the key messages from the customer experience focused DX Summit 2018 conference.
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7 Ways to Encourage Innovation in the Workplace
Organizations strive to be innovative. But how can you get there? Here are some ways to foster innovation in the workplace.
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Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
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Are LinkedIn Groups Worth Your Marketing Resources?
Experts and practitioners discuss LinkedIn Groups' effectiveness as a marketing tool to connect with customers and prospects.
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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