Articles
Tag: doubleclick
-
Google Rebrands AdWords and DoubleClick to Google Ads
Why the time was ripe for Google to retire the AdWords brand.
Continue reading...
-
Google Tweaks DoubleClick for Publishers (DFP) for Advertiser Needs
Google is making changes to its DoubleClick for Publishers (DFP) ad management solution designed to both streamline the custom targeting input process and expand the features and functions it offers. The new features are available in both the DFP and DFP for Small Business solutions.
Continue reading...
-
Google Shakes Up Brand Marketing Metrics with Active View Initiative
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
Continue reading...
-
Google Upgrades Ad Management for Publishers
Heads up, publishers, Google wants to help you make more money. Yesterday the search giant launched what they’re calling the next generation of ad-serving technology. A Fresh Look The new offering is thanks to Google’s 2008 acquisition of DoubleClick, a display advertising and ad serving company.
Continue reading...
-
Google Launches DoubleClick Ad Exchange
I'm not sure emulating the stock exchange the best idea these days, but if anyone can pull it off, it's Google. At the end of last week, Google fearlessly launched what some are calling a "potent weapon" in the battle over display ads. Doubleclick Advertising Exchange lets websites offer
Continue reading...
-
Google Provides a Free Ad Manager
Ok, what is Google thinking? Just a day after announcing they acquired Advertising Guru DoubleClick, Google announced they are offering a "free" ad serving platform. Similar to DoubleClick's DART, Google calls this new free hosted service Ad Manager.
Continue reading...