Articles
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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Our latest customer experience and digital marketing software news column covers Demandbase's acquisition of Engagio, and Acoustic's new CEO.
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Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools.
The San Mateo, Calif.-based 2-year-old startup released its Scout extension on the same day competitor Marketo kicked off its Marketing Nation Summit at
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Jon Miller knows a thing or two about building an enterprise technology Software-as-a-Service (SaaS) company. He's one of the founders of Marketo, the San Mateo, Calif.-based marketing automation provider that plans to sell itself to a private equity investor for $1.79 billion.
Experience helps. Money does, too.
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