Articles
Tag: events marketing
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How AI is Optimizing Trade Show Costs
Artificial intelligence can’t eliminate trade show costs, but it may help optimize them.
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10 Ways to Use Social Media, Analytics to Improve CX at Events
To get the most out of an industry trade show or expo, you have to do more than show up on the convention center floor. Chalk it up to digital technologies that have transformed customer experiences to interactive adventures — and changed the way businesses approach traditional event marketing
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Marketo, Salesforce Integrate With Events Performance Monitor
LAS VEGAS — DoubleDutch, a provider of mobile applications for events, conferences, associations and trade shows, is integrating with Marketo and Salesforce to advance its mission of bridging the gap between live events and digital marketing The news was announced today at Marketo's Marketing Nation Summit here.
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Does Your Trade Show Booth Attract Enough Attention?
The No. 1 trade show booth at a convention I attended in Dallas in 2008 featured guys with a Nintendo Wii. Back then, the Wii was the rage, and so was this company. You had to reveal your contacts to get a crack at Wii bowling, if I recall.
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