Articles
Tag: eye tracking
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Eye Tracking vs. Saliency Modeling: Which Technique Is Right for You?
Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you.
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5 Marketing Considerations for Facial Recognition and Eye Tracking Software
Considerations for marketers and CX professionals using eye-tracking and facial-recognition software.
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Major League Baseball Team Used Tobii's Eye-Tracking Technology
How often do Cleveland Indian fans look at the main scoreboard and LED signs at the team's ballpark? To find out, the team employed a device designed to take the guesswork out of marketing -- the Tobii eye-tracking glasses.
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How People Read Online [Infographic]
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph? Scan This In 1997, the Nielsen Norman Group reported that 79 percent of our test users always scanned
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