Articles
Tag: forrforum
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The User is Not Like Me: Design Thinking in Customer Experience #forrforum
Design thinking can have a measured impact on customer experiences, Kerry Bodine, VP and principal analyst at Forrester says, but organizations must have empathy for their customers first.
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Find + Fix is not the Path to Customer Experience Innovation #forrforum
Organizations looking to innovate around customer experiences mostly don't know what customer experience is or how to achieve it, Kerry Bodine, VP and principal analyst at Forrester said during her Forrester Forum for Customer Experience West keynote.
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Businesses Can't Differentiate without Customer Experience #forrforum
If there's one thing companies can't get enough of, it's being able to differentiate themselves from their competitors, and many executives clearly think they can do this by embracing customer experience. Forrester Ready to Lead the Climb toward Customer Experience Maturity Innovative companies are indeed embracing customer experience, but
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How to Create Innovative Customer Experiences #FORRforum
How can a company create an innovative customer experience (CX) that helps it stand out? It’s much harder than one might think, but a new Forrester Research report attempts to point the way. The report, “Customer Experience Innovation Demystified,” noted that everyone talks about innovation, “but no one
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Forrester: The Six Disciplines of Customer Experience Maturity #FORRForum
From the Forrester Research report, "The Path to Customer Experience Maturity" Not so long ago, many companies never heard of the term “customer experience.” Now, it’s as commonly discussed as, say, “competitive strategy.
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Forrester Business Process & Architecture Forum Focuses on Digital Disruption #ForrForum
At its 2012 Business Process & Architecture Forum, which will be held October 18-19 in Orlando, FL, Forrester Research is focusing squarely on effectively managing digital disruption in the enterprise.
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