Articles
Tag: game mechanics
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Playing with Gamification: Employee and Consumer Perspectives
We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going. So we cast our gamification fishing lines to find companies who swear by the concept of motivating customers and employees.
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Gartner Sticks to its Failing Gamification Prediction
A little more than a year ago, Gartner said gamification was being "driven by novelty and hype" and that by 2014, 80 percent of current gamified applications will "fail to meet business objectives primarily because of poor design." Standing by that, Gartner? "We think it is still on track," Brian
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Gamification: Game With the Concept?
Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner. Rajat Paharia disagrees — 100 percent. The founder of Bunchball, a provider of online gamification solutions, he thinks it is only
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Forrester Report: It's Not Gamification, It's How You Use It
Can gamification improve customer engagement? Yes, says a new report from Forrester Research -- but some companies misunderstand the concept and misuse the techniques. The report, “Gamification: ‘Level Up’ Your Strategic Approach,” said that mixed results have led some marketers to question this kind of user engagement.
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Discussion Point: Gamification & Unhealthy Competition
Gamification is certainly a hot topic nowadays. We've seen the power it has to engage customers, and now many companies are turning to gamification within the workplace in hopes to engage their employees like they have their customers.
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Gamification in the Enterprise - I Just Don't Get It
There's been a lot of talk about Gamification lately, and while I'm no expert, I'd like to take some time to explain why I just don't get it, why I don't think I ever will, and why I think the current treatment of the subject is overblown and heading into "trendy
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Gamification is Here and It Means Business
“Employee engagement,” the high-profile catch phrase that’s been echoing through the halls of corporate America for the better part of the last decade is buzzing anew.
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Gamification: The Secret Weapon of Employee Engagement
Collaboration. Engagement. The Consumerization of the Enterprise. Today, global businesses are beginning to realize that driving and sustaining an engaged workforce is a necessity to increase efficiency and profits.
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Bunchball Unveils Nitro 5.0 Gamification Platform, with 'Consumer Level' Usability
Gamification is no game, as competition heats up between companies offering game-like techniques to increase customer and employee engagement. In its latest move to keep up with the accelerated pace of this field, Bunchball released this week the next generation of its Nitro gamification platform. Nitro 5.
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Badgeville Gamification + Adobe's Marketing Cloud = Behavioral Data with Analytics #adobesummit
Badgeville is bringing its games-for-engagement platform to Adobe’s Marketing Cloud. The integration will allow marketers to design engagement programs that are based on insights obtained from Adobe’s marketing metrics combined with Badgeville’s behavioral data. The Redwood City, California-based Badgeville said its customers typically experience anywhere from a 20 to over
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How Gamification Can Impact Employee Engagement [Infographic]
This month we explore the connection between employee engagement and gamification. It's a partnership that many companies have been wrestling with for a few years now.
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The Gamification of Organizational Learning - Two Opposing Theories
One of the most unique and new organizational learning strategies is gamification. The theory arises from the increasing embrace of gamer culture as a whole with younger generations rising to take the reins left them by their predecessors.
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Game On: Bunchball Releases Nitro Gamification for IBM Connections #ibmconnect
IBM’s social software platform for businesses, Connections, is bursting with new features and add-ons. Now there’s one more, with the announcement this week by gamification vendor Bunchball of its first Nitro for IBM Connections. As with other gamification products, this Nitro’s central purpose is to employ game play for
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Game-based Design Can Boost Customer Engagement
Engagement with a brand is critical to its success in the marketplace. As described in a recent quarterly technology forecast from PricewaterhouseCoopers (PwC), applying game-based design -- or gamification -- to mainstream business can help create the levels of passion and engagement necessary for a brand to stand out among
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