Articles
Tag: gerry mcgovern
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Rapid Evolution of AI
Computer technology has had — and will continue to have — a ferocious appetite for energy and material resources.
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Why Does so Much Software Suck?
We have too much software and too many features and we’re racing ahead embracing smart speakers, the internet of things and AI.
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What Are You Going to Remove Today?
We have a culture that rewards the production of things over everything else. To review, to maintain, to remove — this is all seen as lesser work.
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Dark Side of Customer Obsession
The cost of our customer conveniences is increasingly being borne by millions of low-paid, stressed-out workers.
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The Great Personalization Con
Personalization is really, really hard work, fraught with privacy concerns, and an unparalleled ability to annoy the hell out of customers.
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If Advertising Was a Parent
Advertising would make a lousy parent, with its focus on consumerism and debt.
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Google: From 'Don't Be Evil' to 'Be Evil'
Remember when Google moved ads from the right-hand column to the central column? That was around the point when it gave up on "Don't Be Evil."
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Static or Database: Our Love of Complexity
We become willing zombies in the march of progress, assuming that innovation and what is new are, by definition, progress.
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The Department of Useless Images
They say a picture paints a thousand words but sometimes it’s a thousand words of crap.
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Are Your Web Metrics Reliable?
Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly.
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Governments' Key Competitor Is Complexity
There is real hope that many governments are working to overcome the worst instincts of large political organizations.
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Branding Doesn't Have to Be Propaganda
Your branding is your usefulness. Every time a customer can find something quickly and easily, that’s branding. Great customer service is branding.
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UX Without the User
Great digital is a silo bridge-building game, and the most important bridges you can build are between organizations and their customers.
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Major Usability Problems Require Less People to Identify
On most websites or apps, fixing three big things can often make things significantly better.
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