Articles
Tag: gerry mcgovern
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The Reemergence of Collaborative Cultures
Substantial and profound movements towards a more collaborative, diverse world that solves problems based on collective intelligence are growing worldwide.
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Change Is Hard But Not Impossible
Without patient, dogged, optimistic determination, you will never change anything.
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Is Trust and Empathy Overrated?
Emotions like empathy and trust are ancient and hugely powerful but are they the right tools to build a sustainable future?
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Truth, Trust and the God Complex
Increasing complexity and rapid change means that nobody can possibly have all the answers.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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Trust Corrupts. Ultimate Trust Corrupts Absolutely
The best societies trust but verify.
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Complexity and Networks Favor Teams
A unified, cohesive team has a greater chance to deal with uncertainty and speed in our networked age.
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Collaborating With the Enemy
It is out at the messy edges of the web that the greatest fount of innovation and creativity lies.
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Toxic Branding and How to Counteract It
People are less gullible and less likely to give money to brands that are ruining the environment and people's health. Brands should take note.
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Sometimes Chasing Volume Does Make Sense
Make no mistake: Facebook's customers are the advertisers, not the people using the platform.
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Cult of Volume Destroys Customer Experience
The push to always produce more rather than to maintain and refine what's already there is doing nobody any favors.
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Support and Service Is the Digital Brand
Customer service is consistently the least valued area of a business. Why? Because businesses still do not value their customers.
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Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
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Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
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