Articles
Tag: gerry mcgovern
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Static or Database: Our Love of Complexity
We become willing zombies in the march of progress, assuming that innovation and what is new are, by definition, progress.
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The Department of Useless Images
They say a picture paints a thousand words but sometimes it’s a thousand words of crap.
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Are Your Web Metrics Reliable?
Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly.
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Governments' Key Competitor Is Complexity
There is real hope that many governments are working to overcome the worst instincts of large political organizations.
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Branding Doesn't Have to Be Propaganda
Your branding is your usefulness. Every time a customer can find something quickly and easily, that’s branding. Great customer service is branding.
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UX Without the User
Great digital is a silo bridge-building game, and the most important bridges you can build are between organizations and their customers.
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Major Usability Problems Require Less People to Identify
On most websites or apps, fixing three big things can often make things significantly better.
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The Psychology of Cheap
If we spend just that much more time thinking about the future impact rather than present convenience, we can do a lot better.
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Digital Is Garbage
Think of all that useless content that organizations create. Why? Because that’s what management wants.
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Understanding Digital Speed
When you speed up collaboration, communication and content creation, you get to a point beyond which serious floods and crashes become inevitable.
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SurveyMonkey: When Support Overcomes Poor Design Decisions
A characteristic of successful companies today is they embrace technology AND human potential, combine emotional intelligence with data.
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The Patterns Evident in Top Tasks Research
In every environment of human endeavor we have surveyed, a small set of things really matter to people, and a large set of stuff doesn’t matter so much.
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Fallible Data
“Data is an imperfect approximation of some aspect of the world at a certain time and place,” wrote Andrea Jones-Rooy.
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The 3 Elements in Understanding Your Customers
It all begins with understanding the task, the reason the person is online, the purpose of their search.
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