Articles
Tag: google ads
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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Google Introduces Conversion Goals for Google Ads
Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks.
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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How Google Ads Performance Planner Ties Performance to Marketing ROI
Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue.
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What Do the Google Antitrust Lawsuits Mean for Marketers?
Google faces another antitrust lawsuit. What are they about, and what will the impact of these lawsuits mean for marketers?
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Google Introduces 4 New Search Ad Position Metrics
Major advertising platforms are adjusting metrics to increase transparency of their digital ad systems.
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Google Rebrands AdWords and DoubleClick to Google Ads
Why the time was ripe for Google to retire the AdWords brand.
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New Google Tab Surfaces Personal Data in Search Results
Holiday weekends aren't normally a time when vendors upgrade or release new products. However, this Memorial Day weekend, Google made an exception. It added a new Personal Tab to its search engine to help users find personal information more effectively.
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Would You Pay to Not See Google Ads?
Who would have thought it? Google will now let you pay to avoid seeing its ads. Through a new service called Contributor, launched last night, Internet users can opt-out of Google ads for a fee of $1 to $3 dollars a month.
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Google Figures Lifted On Better Click Rates; Microsoft Windows Performs, With New Mini Device Due
If IBM’s figures were disappointing for investors, then those of Google and Microsoft will reassure them and offer some optimism around the IT industry. Google, which was concerned over lower mobile ad prices, appears to have shaken it off and has posted profits of US$ 3.
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Google Releases New Tool to Decrease Accidental Mobile Ad Clicks
With touch screen devices it's getting harder to avoid accidently clicking on mobile ads, but a new tool from Google aims to remove this problem by changing the way these ads work. With the boom of mobile devices over the past few years, mobile advertising has become a key marketing tool.
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