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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

The Purchase Signal Most Brands Are Ignoring: The Booked Trip

Why Customer Experience Is Now Your AI Visibility Strategy

What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It

What Saves Money on Every Interaction but Costs You the Customer?

We're Getting CX All Wrong. Even the Name Doesn't Fit.

The Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.

Why Agentic AI Fails Without an AI-Ready Data Foundation

Sprinklr Acquires ViralMoment to Close the Video Listening Gap

Why Spirit Airlines Lost Customer Trust Long Before It Collapsed

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community