Articles
Tag: hyoun park
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Sorry to Say Marketers, But Pokemon Go is Shaping Your Future
Millions of people around the world are running around in circles, eyes glued to their phones as they try to capture small virtual monsters. I am, of course, talking about Pokemon GO. Since its release on July 5, the mobile game has grown to the point where it averages $2.5 million a day in revenue.
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How Social Graph Analytics Help Accelerate Post-Merger Sales
On average, mergers and acquisitions (M&A) activity is a net-neutral investment. Approximately 70 percent of all mergers fail to match a market-based rate of return and the aggregate returns to buyers are basically zero.
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Clearing Up the Confusion: SalesforceIQ vs. Salesforce Wave
Like two siblings who resemble each other in looks and are only a year apart in age, SalesforceIQ and Salesforce Wave Analytics were often mistaken for twins at Dreamforce ’15 last month.
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Big Data Gets Big Money for Big Reasons
Companies have been throwing money hand over fist into the predictive analytics, data management and business intelligence world over the last few weeks.
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CMSWire Top Contributors 2014 - Hyoun Park
Hyoun Park is a prolific tweeter — and much more: A Boston University MBA-trained marketer, a trained social scientist with experience in cross-cultural gender studies and an industry analyst covering social technologies, mobility and enterprise communications.
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Unlocking the Value of Content Management
The value of content management systems (CMS) can be difficult to quantify and measure. And even if your company can find quantifiable metrics, it can still be difficult to align and contextualize these metrics to actual business value.
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Bigger, Better, Faster, Stronger: The Future of Big Data
“[W]e can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.” One of the most popular TV shows in the mid '70s was the Six Million Dollar Man, which
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ROI Is the Wrong Tool to Justify Social Investments
Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking.
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Why Your DAM Will Be Obsolete
Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade.
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5 Technical Keys for Employee Engagement
By now, we understand that employee engagement is one of the keys to corporate success. It allows us to reduce our employee acquisition and replacement costs. It provides additional discretionary effort from our best employees.
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From Data Driven Marketing to Collaborative Marketing
In the beginning, there was push marketing. Historically, almost all of us have been taught a push method of marketing. We provided a value proposition, pitch or sample in one of a limited set of channels for consumption.
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Will BlackBerry Once Again be King of Mobility?
Glory Days We know the story: It wasn't so long ago that BlackBerry was the king of mobility that met several needs. It was a phone. It was an email machine. It simplified access to apps.
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The Hierarchy of Social Marketing Interaction
Social marketing has become an integral part of the marketing portfolio ... at least in theory. One of the biggest challenges social marketing faces is the remaining confusion on which metrics are truly important for marketing success and which are more decorative in nature.
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The Radioactive New Age of Social Business
What does this mean and how does your company need to plan for social radioactivity? Why Radioactive? First, consider what radioactivity truly is. From a chemical perspective, radioactivity literally means that an unstable substance is emitting energy and particles.
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