Articles
Tag: intent data
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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Think Intent Data Is Just for Enterprise Businesses? Think Again
It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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Following the Intent Data Breadcrumbs
With small data here and big data there and lots of data everywhere, marketers must feel like Old MacDonald on a free-range farm. Small data. Big data. Demographic data. Behavioral data.
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