Articles
Tag: intent data
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3 Ways to Improve B2B User Experiences With Intent Data
Your website is your digital storefront — a critically important representation of your brand that greatly influences prospects’ impression of you.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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Think Intent Data Is Just for Enterprise Businesses? Think Again
It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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5 Lesser-Known Ways to Use Intent Data for ABM
A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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Following the Intent Data Breadcrumbs
With small data here and big data there and lots of data everywhere, marketers must feel like Old MacDonald on a free-range farm. Small data. Big data. Demographic data. Behavioral data.
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