Articles
Your website is your digital storefront — a critically important representation of your brand that greatly influences prospects’ impression of you.
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Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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Often we miss the opportunity to use data to learn about customers after they buy.
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To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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A look at some intent data use cases that will help you squeeze more return from your intent data investment.
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With small data here and big data there and lots of data everywhere, marketers must feel like Old MacDonald on a free-range farm. Small data. Big data. Demographic data. Behavioral data.
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