Articles
Tag: jeff nicholson
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CCPA Is Coming: Time to Wake Up and Smell the Legislation
CCPA officially goes into effect on Jan. 1, 2020 and many businesses are still sleeping at the switch.
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California’s Data Privacy Law: Taking a Page from the GDPR Playbook
One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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GDPR Is Here. So What Comes Next?
Today is only the start of your road to compliance. Here are two factors which should come next in your GDPR strategy.
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What the GDPR Will Mean for Your Bottom Line
In addition to requiring companies to keep better track of customer data, the EU's GDPR could curb a company's ability to generate revenue.
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Your Customer Experiences Won't Shine Without Empathy
Businesses often talk about the importance of understanding their customers in context to provide them with better brand experiences. Indeed, this has become the holy grail of objectives among marketers and customers alike.
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The 7 Deadly Sins of Customer Journeys
The good news: The proliferation of communication channels in the last few years has created countless pathways that a customer journey can take, providing brands with more opportunities and touchpoints to engage with customers than ever before.
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