Articles
Many companies are currently dealing with each request for customer data manually. That won't scale.
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Crunch time is here. Get ahead of CCPA and future data privacy legislations.
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Customer service friction is felt by customers and businesses. Here's how to reduce friction for everyone concerned.
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CCPA officially goes into effect on Jan. 1, 2020 and many businesses are still sleeping at the switch.
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One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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Today is only the start of your road to compliance. Here are two factors which should come next in your GDPR strategy.
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In addition to requiring companies to keep better track of customer data, the EU's GDPR could curb a company's ability to generate revenue.
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Businesses often talk about the importance of understanding their customers in context to provide them with better brand experiences.
Indeed, this has become the holy grail of objectives among marketers and customers alike.
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The good news: The proliferation of communication channels in the last few years has created countless pathways that a customer journey can take, providing brands with more opportunities and touchpoints to engage with customers than ever before.
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