Articles
Tag: kenticoconnection
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Why Your Fantastic Website is a Flop #KenticoConnection
So you’ve got a stellar website design with copy that virtually sings. So why is it such a fantastic flop? “Copywriters and designers are often not the users of a site,” said Vita Janecek, online marketing product owner for Kentico Software.
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Time to Embrace Marketing Automation #KenticoConnection
If you’re like many marketers you’ve probably got a list of tasks you think would improve your website and e-mail marketing. Unfortunately, there just aren’t enough hours in the day to get them done.
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The Big Challenge for Marketers: Good Content #KenticoConnection
BOSTON — Technology can help solve some of B2B marketers' biggest problems, such as increasing customer engagement and providing measurable results. But it only works if marketers know how to use it — and it's not their biggest problem.
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Social Media ROI: Three Ways Digital Marketers Can Show its Worth
If you’re not showing C-suite executives exactly what you make off your social media marketing program, show them how much money they’re saving. ROI: Beyond the Dollar Bills That’s one of the messages from social media metrics analyst Cappy Popp of Thought Labs.
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Digital Marketing Success with Cars and Cookies #KenticoConnection
For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact. For the digital marketers at Oreo, it was a victory -- no matter who won the football game.
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Consistency of Voice Delivers Strong Digital Marketing Campaigns #KenticoConnection
Digital marketers naturally are seeking connections. Intimate connections with existing customers and potential new ones.
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CEO: Mission to 'Democratize' Digital Marketing for Strong Web Experience #KenticoConnection
When we caught up with Kentico last month to discuss how the Web experience management vendor is handling personalization, we learned that it bakes digital marketing into its system’s core through Kentico CMS 7 in its Enterprise Marketing Solution. Knowing the Digitally Savvy Customer What is Kentico finding today? Customers
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