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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Editorial
Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
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A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
Close-up image of a small ornamental tree growing from a stack of gold coins, with multiple gold money bags hanging from its branches like fruit. Additional gold coins surround the base of the tree, symbolizing investment growth, wealth creation, financial returns and long-term value generation. The background is softly blurred in warm gold and cream tones.
What Saves Money on Every Interaction but Costs You the Customer?
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Articles Tagged "Knowledge Workers"

Feature
Article
Digital Workplace
Teams Integrated Into Windows, Knowledge Workers To Stay Home and More News
Editorial
Article
Collaboration & Productivity
3 Agile Practices That Knowledge Workers Need in Their Lives
Editorial
Article
Digital Workplace
Front-Line Workers: The Untapped Knowledge Workers in Your Midst
Feature
Article
Social Business
Volerro Launches Free Collaborative Screen Sharing
Feature
Article
Social Business
Collaboration Isn't Just for Knowledge Workers
Feature
Article
Customer Experience
Using Case Management to Boost Customer Service
Feature
Article
Social Business
New Thinking: Reducing Tool Time of Knowledge Workers
Feature
Article
Social Business
How to Make Social Collaboration Features More Meaningful
Feature
Article
Social Business
Eccentex Finds Knowledge Workers Lacking Necessary Tools for Productivity [Infographic]
Feature
Article
Information Management
Records and Information Management Certifications: The AIIM CIP User Experience
Feature
Article
Enterprise Collaboration
Information Overload is Hazardous to Your Organization
Feature
Article
Web Experience
ShareThis: Sharing Produces 10 Percent of Web Traffic, Facebook Dominates
Feature
Article
Information Management
Eccentex Puts Dynamic Case Management in the Cloud; Improves Productivity, Access
Feature
Article
Enterprise Collaboration
Unifying Communications with Cisco #info360
Feature
Article
Information Management
Why Businesses Need Adaptive Case Management to Achieve Long-Term Success
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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