Articles
Tag: lead scoring
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What is Marketo?: A Marketer's Guide
The use of marketing automation software is commonplace and adoption continues to increase. Here CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite.
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No Cowboys Here: Teamwork, Culture Leads to Sales Success
Have you heard the one about the high-performing, hard-charging sales person? You almost surely have— he or she is usually bringing in the most revenue, outperforming the rest of the team by a significant degree.
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The Secret to Keeping a VP of Sales Happy
The relationship between the VP of Marketing and the VP of Sales is one of the most important, yet least cherished, organizational dynamics.
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The Problem with Lead Scoring
Marketing automation helped marketers gain a deeper understanding of their target buyer and develop the right messaging, calls to actions and campaigns. But the real big win to come from marketing automation was supposed to be lead scoring.
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We've Got it Wrong: The Funnel, Lead Scoring, Conversions and More
That’s what happens frequently in modern day organizations -- we decide on building a strategy around real time marketing, but most of the time it just takes too much effort to manage proper adoption and the results don’t seem as revolutionary as we anticipated.
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How Does Lead Scoring REALLY Benefit Businesses? [Infographic]
In their pitch for lead scoring, salespeople will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say.
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TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]
It's common practice in B2B marketing to require business email addresses on websites and online forms, but does this requirement leave valid leads on the table? Despite the rise of social networks and other channels, there is no doubt that email marketing remains strong.
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LeadSift's Social Media Score Indicates If You're Sales Lead-Worthy
Whether or not some national security agency is tracking and comparing your every utterance in social media, it's clear that a variety of digital marketing intelligence firms are. One of the latest is Nova Scotia-based LeadSift, which creates a score indicating your value as a sales prospect.
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Lead Scoring Rules for B2B Companies
B2B companies are turning to the potential of lead scoring -- the automated process of qualifying and segmenting leads on your website -- to identify valuable customer prospects, recognize those people who need a little more attention and determine visitors who just aren't a fit with your company.
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This Week: How to Create Social, Contextual Customer Journeys
Designing Customer Experiences Mapping the customer journey is challenging at the best of times, but if you create a contextual, social, and cross channel experience, you are well on your way. What Drives the Social Enterprise? How do you move your organization into the future? Maybe your company's DNA is missing the social sequence, or
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The 5 Most Common Lead Scoring Mistakes
Each lead scoring implementation is unique and depends on many variables, yet all are prone to common mistakes and omissions.
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How Big Data Insights Can Improve Lead Scoring
Big Data is a hot topic in B2B marketing circles. Unfortunately, most of the discussion around it and its potential centers on the problem of extracting real, valuable intelligence from all the clutter.
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