Articles
Tag: linda saindon
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Customer Experience Best Practices: A Framework for Designing Outstanding CX
Creating a strong customer experience requires a customer-first focus, empathy for the customer, a holistic outlook and an agile approach to development.
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Customer Experience Lessons from DX Summit 2017
CHICAGO — Enterprise-level integrated customer experiences are now a reality. Several executives shared their insights and experiences on how they’ve tackled the challenges of digital experience implementation at the recent DX Summit, held in downtown Chicago at the Radisson Blu Aqua hotel.
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Community Breaks Through to New Levels of Effectiveness
The State of Community Management 2017 has some good news for community managers: you no longer have to reinvent the wheel. Communities have finally matured to the point of standardization, which means there’s a true formula for successfully launching and managing a community. This marks the eighth year the Community Roundtable is publishing its annual research report, and
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Introducing the Second CMSWire Reader Advisory Board
CMSWire is pleased to introduce its second Reader Advisory Board. We began bringing on thought leaders in the areas of digital customer experience and digital workplace in 2015 with our inaugural board. Our second board will continue the work of the first in helping us deliver smart, intelligent, insightful
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Shift Your Marketing Metabolism Into High Gear With Agile
Agile marketing sounds great in theory: a sort of Holy Grail that answers all the current challenges of marketing in a digital world. But in practice it requires a huge shift in marketing management and operations.
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Why Agile Marketing Is the Antidote to Constant Change
Marketing can feel like a herculean task these days. From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern marketing.
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Why CMOs (and Organizations) Should Adopt a Beginner's Mindset
It’s that time of year again, when planning for the New Year is in full tilt. Many organizations use this time to see how the results from this year’s strategies measured up against the goals set back in January. I’ve written before about the challenges around digital transformation, and
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Strategy and Execution: Two Sides of the Same Coin
We all know the question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" I'd like to propose an alternative: "If a strategy is developed and no one implements it, does the strategy even matter?" One Coin, Two Sides:
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There's No 'Off' Switch for Digital Transformation
A lot of the chatter about digital transformation focuses on where you are — or by default — where you are not. There is no shortage of opinions and guidelines — roadmaps, maturity models, research studies, assessments, scorecards, pundits, etc. And research actually shows that companies who adopt and excel with digital outperform their peers. This can leave people
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