Articles
Liraz Margalit combines psychology and behavioral economics to get to the heart of why customers behave the way they do.
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Increased “humanization” of chatbots can trigger a crucial paradigm shift in human forms of interaction.
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Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Customer experience has become more important than the product itself. Companies that ignore that will find themselves out of the game.
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The more options brands give people, the less likely they are to choose anything at all.
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Game theory teaches us that trust drives the economy. Yet in the digital sharing economy, trust is limited. Isn’t time to democratize trust?
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The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought.
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Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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Experience is more than just what we see, it’s what we feel.
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Marketing seems to be slowly losing focus on the people aspect of the job.
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In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did.
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While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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