Articles
Tag: liraz margalit
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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Think Positive: Digital Experiences and Why They Matter
Experience is more than just what we see, it’s what we feel.
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Marketers, You're Stressing Your Audiences Out
Marketing seems to be slowly losing focus on the people aspect of the job.
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What Does Evolutionary Psychology Have to Do With the Digital World?
In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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What Comes Next for Chatbots and Customer Experience
The most interesting thing about chatbots is not their present capabilities but rather what they will be able to do in the future.
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Tap Your Customer's Emotions Through the Power of Positive Memories
We remember things not as they were, but as we were. How can we leverage emotions to create vivid and positive online experiences that our customers remember?
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No Really, My Customer Experience Was Fine
How can you tell whether a digital customer’s experience was really “fine” or just “fine”? Apply the principles of conversational analysis to the interaction.
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2017 Contributors of the Year: Liraz Margalit
An interview with Liraz Margalit, one of CMSWire's contributors of the year
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Reading the Digital Cues: Actions Speak Louder Than Words
“… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou “It was scary at the beginning, then it was funny and really cool,” my five-year-old answered, when I asked what she thought of
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Liraz Margalit: Read Digital Body Language to Deliver Brilliant Customer Experiences
Liraz Margalit works in “web psychology,” an emerging discipline which aims to shed more light on the mindset and intent of consumers by combining the practice of psychology with scientific research and emerging technologies.
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Treat Website Visitors as Respected Guests: Learn From the Bedouins
“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula. She was referring to the Bedouin tradition of unconditional hospitality.
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Experience as a Metric: Changing the Convert-Sation
Conversion is an alluring end-game, but it’s not the only one. Before we celebrate the small percentage of customers who convert, shouldn’t we understand the vast majority who don’t ? “A man is dropped off on a desert island.
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The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers
Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot? It’s jarring, right? This isn’t how I remember things! You might say
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