Articles
Tag: liraz margalit
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2020 Contributors of the Year: Liraz Margalit
Liraz Margalit combines psychology and behavioral economics to get to the heart of why customers behave the way they do.
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Chatbots Provide the Personal Touch. Here's Why That's a Danger
Increased “humanization” of chatbots can trigger a crucial paradigm shift in human forms of interaction.
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The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Why Is Starbucks so Successful Despite Its Mediocre Coffee?
Customer experience has become more important than the product itself. Companies that ignore that will find themselves out of the game.
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Decision Paralysis Is Real: Why Less Is Often More
The more options brands give people, the less likely they are to choose anything at all.
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Can Smart Contracts Help Democratize Trust?
Game theory teaches us that trust drives the economy. Yet in the digital sharing economy, trust is limited. Isn’t time to democratize trust?
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Don't Be a Thought Leader
You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought.
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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Think Positive: Digital Experiences and Why They Matter
Experience is more than just what we see, it’s what we feel.
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Marketers, You're Stressing Your Audiences Out
Marketing seems to be slowly losing focus on the people aspect of the job.
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What Does Evolutionary Psychology Have to Do With the Digital World?
In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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