Articles
Tag: liraz margalit
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Liraz Margalit: Read Digital Body Language to Deliver Brilliant Customer Experiences
Liraz Margalit works in “web psychology,” an emerging discipline which aims to shed more light on the mindset and intent of consumers by combining the practice of psychology with scientific research and emerging technologies.
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Treat Website Visitors as Respected Guests: Learn From the Bedouins
“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula. She was referring to the Bedouin tradition of unconditional hospitality.
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Experience as a Metric: Changing the Convert-Sation
Conversion is an alluring end-game, but it’s not the only one. Before we celebrate the small percentage of customers who convert, shouldn’t we understand the vast majority who don’t ? “A man is dropped off on a desert island.
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The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers
Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot? It’s jarring, right? This isn’t how I remember things! You might say
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To Understand Your Customer Data, Try Thinking Like a Psychologist
Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer. If we can customize an individual’s digital experience, the thinking goes, we can encourage them, with all the right signals
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To Create Experiences Customers Won't Forget, Appeal to Their Senses
Wait a second.
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Everything You Thought You Knew About User Experience Is Wrong
Want to optimize your UX? Go see your shrink. I’m serious. These days UX is the hottest game in town among product and service professionals. It’s hardly surprising, given the vital role it plays in improving the interaction between the product interface and its users.
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Do We Control Our Own Purchasing Habits?
Persuading rational people to make rational decisions is easy. Unfortunately, as humans, we’re often stuck with irrational thinking, fueled by cognitive biases and emotions.
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