Articles
Tag: liraz margalit
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What Tesla Gets That Apple Understood Before It
Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
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The Secret Behind 'Wow' Customer Experiences? Emotion
Very negative or positive feelings about customer experience will never be related to material factors. To reach a “wow,” CX has to relate to the human factor.
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The Rise of the 'Instagram Face'
In the digital arena, where younger generations spend most of its time, social media continues to determine what is considered beautiful.
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Why App Designers Gambled on These Las Vegas Casino Tricks
The casino and our mobile phones are designed in such a way that they draw in people to spend hours and even whole days fully immersed in the experience.
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2020 Contributors of the Year: Liraz Margalit
Liraz Margalit combines psychology and behavioral economics to get to the heart of why customers behave the way they do.
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Chatbots Provide the Personal Touch. Here's Why That's a Danger
Increased “humanization” of chatbots can trigger a crucial paradigm shift in human forms of interaction.
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The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Why Is Starbucks so Successful Despite Its Mediocre Coffee?
Customer experience has become more important than the product itself. Companies that ignore that will find themselves out of the game.
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Decision Paralysis Is Real: Why Less Is Often More
The more options brands give people, the less likely they are to choose anything at all.
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Can Smart Contracts Help Democratize Trust?
Game theory teaches us that trust drives the economy. Yet in the digital sharing economy, trust is limited. Isn’t time to democratize trust?
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Don't Be a Thought Leader
You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought.
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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