Articles
Tag: liraz margalit
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Why Is Starbucks so Successful Despite Its Mediocre Coffee?
Customer experience has become more important than the product itself. Companies that ignore that will find themselves out of the game.
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Decision Paralysis Is Real: Why Less Is Often More
The more options brands give people, the less likely they are to choose anything at all.
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Can Smart Contracts Help Democratize Trust?
Game theory teaches us that trust drives the economy. Yet in the digital sharing economy, trust is limited. Isn’t time to democratize trust?
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Don't Be a Thought Leader
You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought.
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Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions.
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Think Positive: Digital Experiences and Why They Matter
Experience is more than just what we see, it’s what we feel.
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Marketers, You're Stressing Your Audiences Out
Marketing seems to be slowly losing focus on the people aspect of the job.
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What Does Evolutionary Psychology Have to Do With the Digital World?
In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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What Comes Next for Chatbots and Customer Experience
The most interesting thing about chatbots is not their present capabilities but rather what they will be able to do in the future.
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Tap Your Customer's Emotions Through the Power of Positive Memories
We remember things not as they were, but as we were. How can we leverage emotions to create vivid and positive online experiences that our customers remember?
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No Really, My Customer Experience Was Fine
How can you tell whether a digital customer’s experience was really “fine” or just “fine”? Apply the principles of conversational analysis to the interaction.
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