Articles
Tag: macys
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Macy's Purges 100 Stores, Tightens Grip on E-Commerce
The irony is, Macy’s has been a fervent believer in investing in retail technology for years.
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How Salesforce's Heroku Supports Macy's Digital Dreams
Yasir Anwar, head of Digital Technology and Group Vice President @ Macy's and founder of Macy's Labs, takes us on a tour of the company's digital experiments.
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Have We All Had Enough With Black Friday?
Black Friday is two weeks away, but the annual shopping pilgrimage — some might say, self-flagellation — is already in the headlines, in part thanks to a retailer that is refusing to participate. Outdoor and sporting goods store REI has declared that it will be closed the day after Thanksgiving.
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Kick the Customer and Other Stupid Experience Related Games
Do you enjoy kicking your customers? Don't cringe at the question. It's not as crazy as it seems.
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What Super Bowl Commercials Can Teach About Integrated Mobile Marketing
It’s the morning after. Regardless of who you were cheering for in last night’s Super Bowl or what you think about the commercials shown during the game, it’s clear that media is changing how advertisers are marketing and to whom they market. The Super Bowl of Integrated Marketing Recent data coming across our Twitter feed indicated
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