Articles

Tag: map into dx

  • Marketing Automation Missed Its Mark - And That's a Good Thing

    Marketing Automation Missed Its Mark - And That's a Good Thing

    Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings. It was an intense race: most major vendors wanted to be the first all-in-one, customer data platform to automate the entire customer experience — from initial prospect identification to post-purchase advocate creation.

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  • Create B2B Marketing Automation that Leaves No Lead Behind

    Create B2B Marketing Automation that Leaves No Lead Behind

    B2B marketers who are looking for truly effective ways to enhance marketing performance should consider employing strategies that consist of more than simply defining their target audiences or communication plans. According to recent research by Regalix, the top three objectives for marketing automation in the B2B sector are improving

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  • Where Marketing Automation Fits in the DX Journey

    Where Marketing Automation Fits in the DX Journey

    Marketing automation platforms can help businesses deliver memorable, personalized digital experiences for their customers.  Think of marketing automation as a company’s communication vehicle — fueled by content and tracking billions of touch point engagement data to help businesses better understand their buyers.

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  • Step Up Your Marketing Automation Game

    Step Up Your Marketing Automation Game

    Marketing automation, if done right, works.  A targeted email performs better than a generic email, and a personalized call to action will always work better than a generic one. So that’s the good news. The not so good news is: everyone is jumping on the bandwagon.

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