Articles
Tag: marisa peacock
-
The CMSWire 25: Our Most Popular Stories of 2013
It's a New Year -- the perfect time to take one more long, analytical look back at 2013 -- through a sampling of 25 of the most popular CMSWire stories of the year. We have selected some of the best of the best stories, based on reader interest.
Continue reading...
-
CMSWire's Top 10 Hits of 2013: Customer Experience
It's been an interesting year in the customer experience management (CXM) space, a broad category that encompasses external marketing, e-commerce and a host of related concepts. Building on Forrester's definition of customer experience — "how customers perceive their interactions with your company” — CMSWire offered readers plenty of insight about
Continue reading...
-
A CXM Retrospective: How the Customer Experience Has Evolved
Early on, the idea that marketers needed to make their websites easy to use was an exercise in usability.
Continue reading...
-
Will Ephemeral Communications Make Delete the Default?
How big is your digital footprint? Think beyond the blog posts and Amazon reviews, social media status updates and Reddit comments. Your role in the digital world is more than the songs you download on iTunes, the movies you watch on Netflix and the photos you upload on Instagram.
Continue reading...
-
How To Measure the Value of Internal Communications [Infographic]
All month long, we've been investigating the company intranet. We've defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is
Continue reading...
-
What the Future of Mobile Means for Online Social Networks
The Open Mobile Alliance (OMA) recently released its social web specifications for the OMA Social Network Web (SNeW) Enabler. What is it? And what does it mean for the future of social networks and the mobile web? Open Mobile Alliance The Open Mobile Alliance, founded in 2002, helps to
Continue reading...
-
How to Optimize Mobile for Holiday Purchases [Infographic]
Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
Continue reading...
-
Social Media Briefs: #FacebookDown, Twitter Goes Public
Some Facebook profiles and pages were down for a while this morning. Downrightnow.com, a site created to tell you when popular web services are experiencing trouble, reported a widespread service disruption, likely from a server issue.
Continue reading...
-
Is Your Customer Experience Ready for the Holidays? [Infographic]
The holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888. For the holiday shopper, time is of the essence.
Continue reading...
-
3 Crucial Elements of a Successful Rebranding Campaign
A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.
Continue reading...
-
How Marketers Can Improve Social Media Reach, Engagement, Sentiment
It's important for companies of all shapes and sizes to understand how engagement online impacts the bottom line and influences brand perception. Recently, we explored three ways digital marketers can demonstrate the return on investment (ROI) of social media.
Continue reading...
-
Centrify for SaaS Unifies Identities, Mobile Management
How many passwords do the employees in your organization manage? How many apps and software require unique user logins ? If you're like most companies, the answer could be "too many to count." Passwords have become easy to hack and hard for IT departments and employees to manage.
Continue reading...
-
Social Media Briefs: Snapchat Wins, Facebook Loses, Instagram Gains
Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.
Continue reading...
-
How Marketers Get Smarter about Customer Experience Management
There are many actions we associate with the customer experience. We can engage, respond, deliver — but nothing is as important as listening. Last week I presented at the LavaCon Conference on Digital Media and Content Strategies about why content marketing strategies need a strong listening culture. But I'm
Continue reading...
Displaying 1-14 of 16