Articles
Tag: mark fidelman
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Influencer Marketing Campaigns Done Right
These organizations are finding their “Bob” in their influencer marketing campaigns. You remember Bob, right? Our fictitious influencer marketer’s dream connection? He’s plugged in and getting your brand out there through him is optimal.
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What is Influencer Marketing? Mark Fidelman, CEO at Evolve, Fills Us In
Digital Marketing is constantly evolving, trying to keep up with the needs and demands of a well-informed consumer base. One new approach, influencer marketing, is destined to take a leading role in how marketers turn potential buyers into customers.
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How Darwin's Social Funnel Transforms CXM Into Sales
Attend virtually any sales or marketing conference today and you’ll see numerous graphs depicting marketing and sales funnels that take leads from awareness through interest, discovery, decision making and ultimately the purchase itself. At each stage, a percentage of leads makes it through to the next stage.
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Interview: Mark Fidelman on How Creativity, Innovation and Golf Relate to Social Business
If you haven’t heard of Mark Fidelman, you should become familiar with his name. Mark is CEO of Evolve!, Inc, author of Socialized! How the Most Successful Businesses Harness the Power of Social, and BusinessNext Social Conference Director. He also writes the popular Forbes column: Socialized and Mobilized. Follow
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The Secret to Virgin America's Social Business Success (an Infographic Comparison)
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show).
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10 of the Best Social Business Communities & Why They are Important
Want to convince your company to start an online community? It helps to have a list of top business communities that you can reference. Communities that are differentiated and stand out amongst their peers. Communities that generate revenue, lower costs or in the best situation, do both.
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