Articles
Tag: mark floisand
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Align Your Company Around Digital Experience
Every day, the need for a cohesive digital strategy gets more and more vital. And every day, mapping out the digital experience gets more complex. Customers embrace new platforms and interact with brands in new ways, while marketers explore new technologies for reaching and attracting buyers.
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Striking the Personalization-Privacy Balance
Consumer privacy is under assault, as reflected in multiple national headlines: NSA collects personal data, Facebook launches facial recognition software, Uber can now track customers even if the app isn’t open… According to a recent survey by SAS, more than three quarters of U.S.
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Personalized Marketing Can Help Build Lifetime Customers
Whether they're buying car insurance or professional-grade skis, customers go through cycles of exploring, researching and purchasing. The most successful companies plot the purchasing cycle for every individual customer and tailor their messaging accordingly.
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Sitecore's New Experience Database Collects, Connects Data
To borrow a phrase from defending Super Bowl champion coach Pete Carroll, Sitecore was "pumped and jacked" at its annual conference in September when it previewed Version 8 of its web content management system (CMS). Meanwhile, it quietly released a softer update, Sitecore 7.
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Sitecore Pulls It Together for Vegas Debut #SYMNA
Often overshadowed by other marketing clouds, Sitecore will enjoy its day in the Las Vegas sun next week when it unveils a major update to its customer experience management platform.
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Manage Digital Assets and Customer Experience Simultaneously
As the digital marketing landscape evolves, so too does the practice of digital asset management (DAM). Gleanster’s 2013 report on DAM found 67 percent of survey respondents planning to increase budget for content management tools and initiatives this year.
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