Articles
Tag: marketers
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3 Ways AI Helps Content Teams Work Faster, Smarter, Better
Where can you apply AI and machine learning to your own content solutions, including DAM, so you can work faster, smarter and better?
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Takeaways from HubSpot INBOUND 2018
HubSpot Inbound 2018 marked the largest conference in the company's history. Here are some of the biggest marketing takeaways.
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What Is Cross-Device Identification and How Can Marketers Use It?
Catching up with experts on ways marketers can make the most of out cross-device identification (XDID) technology.
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5 Considerations for Marketing Key Performance Indicators (KPIs)
KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.
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What's on the Holiday Wishlist for Marketers This Year?
The holiday season is here, so CMSWire's Dom Nicastro asked marketers what's on their wish list for the coming year.
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7 Marketers Share Why They're Grateful this Thanksgiving
Well the holidays are officially upon us here in the US and to honor today's Thanksgiving holiday we caught up with several experts in the field of marketing to find out what they're thankful for.
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GDPR Benefits: Here Is Some Of The Upside for Marketers
As the scaremongering around GDPR compliance reaches new heights, we take a look at why marketers should look forward to becoming GDPR compliant.
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Penn State Researchers 'Like' What Instagram Offers Marketers
What motivates someone to like something on Instagram? On a very basic level, a person taps “like” or “thumbs up” to show support or encouragement.
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How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
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Sales to Marketing: Keep Your Crappy Content
Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.
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3 Ways to Sell Your DAM Case
Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures. Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.
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Survey: Marketers Will Be Revenue Generators in 3 to 5 Years
We said last summer marketers are a paranoid bunch. Will I go extinct? Does my work even matter? We think a lot of that holds true today. It's all going to change, though. Marketers in the next three to five years will matter -- even to their organization's bottom line.
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Twitter Claims It Offers Marketers Good ROI
Twitter announced growth of 129 percent in advertising year-over-year in the second quarter. It signals an increase of investment in the social media platform and a strengthened belief in its results, Twitter executives said during a conference call.
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How Marketers Can Brace for Google Panda 4.0 Update
Here's how long marketers will wait to see effects on Google's update to its search results ranking algorithm: About zero seconds. In other words, it's already happening. Google's search results ranking algorithm got another update last month as the Mountain View, Calif., search giant released Panda 4.0. Marketers should
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