Articles
Tag: marketers
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How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
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Sales to Marketing: Keep Your Crappy Content
Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.
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3 Ways to Sell Your DAM Case
Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures. Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.
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Survey: Marketers Will Be Revenue Generators in 3 to 5 Years
We said last summer marketers are a paranoid bunch. Will I go extinct? Does my work even matter? We think a lot of that holds true today. It's all going to change, though. Marketers in the next three to five years will matter -- even to their organization's bottom line.
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Twitter Claims It Offers Marketers Good ROI
Twitter announced growth of 129 percent in advertising year-over-year in the second quarter. It signals an increase of investment in the social media platform and a strengthened belief in its results, Twitter executives said during a conference call.
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How Marketers Can Brace for Google Panda 4.0 Update
Here's how long marketers will wait to see effects on Google's update to its search results ranking algorithm: About zero seconds. In other words, it's already happening. Google's search results ranking algorithm got another update last month as the Mountain View, Calif., search giant released Panda 4.0. Marketers should
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Content Curation Challenges Persist for Marketers
Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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What Role Does Big Data Play in Marketing? [Infographic]
Marketers and big data go together like -- well it depends on who you ask. There's no denying that when used appropriately, analytics can provide marketers with ways to leverage their customers' behaviors to improve how content created and relationships are cultivate.
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The B2B Buyer's Journey: Are You on the Right Path? [Infographic]
The customer journey has been well documented for those us who market directly to the consumer. But what about those who market and sell to other businesses? The customer journey for B2B looks a little bit different.
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[Infographic] The Future of SEO in the Enterprise
As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.
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Customer Experience: 4 Problems Facing Today's Marketers
Despite our concerns about personalization, both from a privacy and efficacy perspective, marketers are still easily seduced by its utility. Additionally, try as they might to resist it, consumers have grown accustomed to it.
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