Articles
It's essential to arm everyone with tools that are cost effective, easy to use and don’t require a significant amount of time to produce results.
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There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?"
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It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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Marketing automation. Social media monitoring. Customer relationship management (CRM). These tools are essential for most businesses, but a new report from content management system/community software vendor DNN notes that mid-sized companies struggle to put them together. The report, "Marketing Got Complicated: A Look Inside the Marketing Department at Mid-Size Companies," was conducted in conjunction with Lawless Research.
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