Articles
Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
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Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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Loyal customers really are VIPs, and are the most valuable customers a brand can have. Are you doing enough to keep them coming back?
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Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
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All too often customer success managers don’t proactively engage with customers and are then surprised (though they shouldn’t be) when the customer churns.
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Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
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This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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