Articles
Tag: metrics
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5 Takeaways from the DX Summit 2021 Summer Edition
Simpler Media Group and CMSWire held its third Digital Experience Summit of 2021, as part of its DX Summit Series events. Here are some key takeaways.
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Qualtrics Acquires Clarabridge for $1.125 Billion in CXM Software Deal
Qualtrics has acquired Clarabridge in a big move for the customer experience software space.
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What You Need To Know About Google Ads Search Certification
Want to get ahead? Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Where Is the ROI in Artificial Intelligence Deployments?
Businesses are turning to AI for a competitive edge. However, AI is expensive, requires considerable investment and ROI is not guaranteed.
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Opening Up the Email Marketing Engine to Artificial Intelligence
The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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What You Need To Know About HubSpot's SEO Certification
SEO is a much need skill for marketers. A certification from HubSpot or other training provider can help you stand out from the rest of the job seekers.
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CX Decoded Podcast: How Valid Customer Experience Data Tells a Great Story
Katrina Schiedemeyer stopped by the show to share her thoughts on how to best understand the ROI of your CX program and how CX data can tell the story.
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8 Tips To Minimize Bounce Rate on Blog Pages
Keeping people on your site and engaged can really boost your audience growth. Here we share tips on minimizing the bounce rate on your website.
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6 Tips for Better Content Syndication in 2021
Even if you create the best content ever, if no reads it how valuable is it? Get the most out of your content with these content syndication best practices.
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Tealium Announces Functions, Northpass Integrates with HubSpot & More CX News
Tealium introduces functions, Northpass integrates with HubSpot CRM, and more customer experience software news from around the CX and marketing industry.
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Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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Is Google Unfairly Limiting Access to User Data to Its Competitors?
Google is once again being investigated by EU regulators. This time it’s over the way it shares — or doesn’t share — data with online advertising competitors.
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