Articles
Tag: metrics
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Fake Metrics: Impressions Are the New Hits
True value is rarely found in measuring volume. True value is found by measuring the actual experience of customers as they seek to complete their top tasks.
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7 Factors to Help Ensure Digital Workplace Success
Many enterprises have digital transformation strategies to set up digital workplaces, But are they working? Here are 9 factors to consider.
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Benchmarking the Digital Workplace
After digital transformation and the creation of a digital workplace, you need to measure whether your digital strategy is working on not. Here's how.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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Digital Workplace Key Performance Indicators: Looking Beyond Adoption
Workplace metrics are hard to come by, but that doesn't mean you shouldn't be looking and technology adoption is only one aspect of digital workplace success.
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Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
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8 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
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Launching a New System? This Is the Only Metric That Matters
The only metric that matters when deploying a new system is whether or not it helps get work done.
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Metrics Drive Behavior and Culture
Whenever you find organizations behaving badly you can nearly always find a series of metrics driving that bad behavior. The Irish Police (Garda) have been under intense scrutiny recently over the fal
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Slack Analytics Update Provides a Closer Look Into Activity
Last week Slack added new analytics features to its real-time communication app to provide deeper, contextual insight into channel and individual user activity. In the blog post announcing the ne
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4 Strategies to Create a Data-Driven Company Culture
As a leader at your company, you likely know very well how much you rely on data to make day-to-day decisions. And you likely have lots of it. But do you know how to use it most effectively? Being tru
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Rethinking CX: Making Meaningful Measurements
How can you reorient your idea of application performance around customer expectations?
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