Articles
Tag: metrics
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Boost Your Voice of Customer Program With These Tactics
Marketers seeking to boost the effectiveness of their Voice of the Customer (VoC) programs can benefit from these best practices.
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7 Customer Experience Technologies That Pack a Punch
With so many available options, choosing the best technologies to boost CX can be a challenge. Here are seven to look out for.
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The Role of Augmented Data Management in the Workplace
With data now at the heart of the digital workplace, augmented data management (ADM) is key to understanding digital workplace data. Here’s why.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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Work Has Changed, So Must the Way We Measure Productivity
As companies adapt to a new normal of remote working, how should progress and productivity be measured?
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7 Voice of the Customer Metrics You Shouldn't Ignore
VoC is a critical part of understanding your customers' journey. Here are the VoC metrics that you should focus on, and some you may have been ignoring.
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How Bank of America Executes Its Voice of the Customer Program
Bank of America has 66 million customers who interact with the company in person and online. How does it keep in contact with so many clients?
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Bringing User Experience Metrics Into DevOps Development
Despite the challenges, it’s in an organization’s best interests to measure and adjust the user experience throughout the entire development lifecycle.
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From Personas to Journey Mapping and Beyond: Quantifying the Employee Experience
There is no one-size-fits-all approach when it comes to measuring and developing employee journeys.
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Where Objectives and Key Results Software Fits Into the Modern Workplace
Objectives and Key Results (OKR) software is starting to grow significantly, as enterprises look for metrics to measure digital workplace success.
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The Do or Die of Customer Experience ROI
ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Why Executives Should Be Dirtying Their Hands With Data Manipulation
Senior executives are very interested in the data analytics process but not many can actually manipulate the data for these processes.
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