Articles
Tag: metrics
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Inside TikTok's Explosive Growth
It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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6sense Revenue AI Enables Predictable Revenue Growth
6sense Revenue AI helps B2B sales teams improve revenue generation by finding efficient channels and messages and ensuring consistency.
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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What Are Intelligent Virtual Agents (IVAs)?
A guide to what intelligent virtual agents (IVAs) are, how they benefit customer service departments and how businesses are using them today.
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Voice of the Customer: What Is It and Why Does It Matter for CX?
Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.
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A Guide to Understanding, Evaluating and Optimizing CX
Customer experience can make or break a business. Learn why CX matters, how to measure it and seven ways to improve it.
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CX Decoded Podcast: Laser-Focus on CX Metrics for Success
Charles Schwab's Sean Albertson discusses with CX Decoded the value of customer experience programs at his company.
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Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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Qualtrics Offers Sentiment Assessment With Digital Experience Metrics Tool
Using Qualtrics's DX Metrics tool, businesses can measure the financial effect of their customers' digital experiences.
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Outlook for the CX Profession
While automation ramps up in the marketing industry, CX professionals don't have to fret. Learn more about the future outlook of the CX profession.
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Simon Data and Snowflake Join Forces to Make Customer Data Marketable
Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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