Articles
Tag: metrics
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Predictive and Prescriptive Analytics Improve the Call Center Experience
Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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NielsenIQ Set to Acquire Rakuten Intelligence Data Impact
NielsenIQ, a measurement and data analytics provider, has entered into two acquisition agreements in an effort to strengthen its omnichannel suolutions.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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What Is Customer Satisfaction Score (CSAT)?
Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT).
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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How To Get C-Suite Buy-in on Your Customer Experience Initiatives
Getting more budget for your CX initiatives is never easy. So how do you make a successful presentation for additional resources? Here are some tips to help.
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Why the Customer Isn't Always Right
As customer complaints and unreasonable requests are increasing, a consistent framework for handling them is essential for great customer experience.
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Lift AI Teams up With Drift to Help Boost Website Conversions
Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions.
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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What Is the Net Promoter Score?
Looking at the foundational principles of the Net Promoter Score (NPS), one of the most common customer experience metrics.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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What a Customer Relationship Platform Is and What It Can Do For Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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