Articles
Tag: metrics
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Metrics That Matter: Assessing Marketing Success in the Customer Experience Age
Marketing metrics must demonstrate more than a series of one-time touchpoints — they must show continued commitment and brand loyalty.
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Ex-Reddit CEO Declares Website Analytics 'Fake'
Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are.
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Fake Metrics: Impressions Are the New Hits
True value is rarely found in measuring volume. True value is found by measuring the actual experience of customers as they seek to complete their top tasks.
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7 Factors to Help Ensure Digital Workplace Success
Many enterprises have digital transformation strategies to set up digital workplaces, But are they working? Here are 9 factors to consider.
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Why Are Business Leaders Still So Bad at Collaborating?
Why are C-level managers still so bad at collaboration when they consistently recognize its importance?
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Benchmarking the Digital Workplace
After digital transformation and the creation of a digital workplace, you need to measure whether your digital strategy is working on not. Here's how.
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You're So Vain: Beyond Marketing Vanity Metrics
Ask yourself the question: are we measuring and managing the right things?
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5 Customer Experience Success Metrics That Never Disappoint
The one thing all of these metrics share in common? An unwavering commitment to customer needs.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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Watch These 4 Areas to Ensure Your Customer Experience Is Improving
If your customer experience model stays the same year after year, you've got a problem.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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Are Your Customer Experience Metrics Setting You Up For Success?
Combining multiple customer experience metrics will provide the deepest insights — but first you must define what success means for your company.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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