Articles
Tag: metrics
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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Work Has Changed, So Must the Way We Measure Productivity
As companies adapt to a new normal of remote working, how should progress and productivity be measured?
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7 Voice of the Customer Metrics You Shouldn't Ignore
VoC is a critical part of understanding your customers' journey. Here are the VoC metrics that you should focus on, and some you may have been ignoring.
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How Bank of America Executes Its Voice of the Customer Program
Bank of America has 66 million customers who interact with the company in person and online. How does it keep in contact with so many clients?
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Bringing User Experience Metrics Into DevOps Development
Despite the challenges, it’s in an organization’s best interests to measure and adjust the user experience throughout the entire development lifecycle.
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From Personas to Journey Mapping and Beyond: Quantifying the Employee Experience
There is no one-size-fits-all approach when it comes to measuring and developing employee journeys.
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Where Objectives and Key Results Software Fits Into the Modern Workplace
Objectives and Key Results (OKR) software is starting to grow significantly, as enterprises look for metrics to measure digital workplace success.
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The Do or Die of Customer Experience ROI
ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Why Executives Should Be Dirtying Their Hands With Data Manipulation
Senior executives are very interested in the data analytics process but not many can actually manipulate the data for these processes.
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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How Cashless Retail Changes Analytics Strategy
With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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