Articles
Tag: metrics
-
Exploring the Third-Party Customer Experience App Ecosystem's Growth
Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening?
Continue reading...
-
10 Ways to Measure Chatbot Program Success
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success.
Continue reading...
-
5 Ways To Treat Your Loyal Customers as VIPs
Loyal customers really are VIPs, and are the most valuable customers a brand can have. Are you doing enough to keep them coming back?
Continue reading...
-
Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
Continue reading...
-
The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
Continue reading...
-
A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
Continue reading...
-
Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
Continue reading...
-
Building a Customer Success Health Plan for 365 Days a Year
All too often customer success managers don’t proactively engage with customers and are then surprised (though they shouldn’t be) when the customer churns.
Continue reading...
-
Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
Continue reading...
-
4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy
C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
Continue reading...
-
6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
Continue reading...
-
Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
Continue reading...
-
Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
Continue reading...
-
The Challenges of Measuring Marketing ROI
Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
Continue reading...
