Articles
Tag: metrics
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The Do or Die of Customer Experience ROI
ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Why Executives Should Be Dirtying Their Hands With Data Manipulation
Senior executives are very interested in the data analytics process but not many can actually manipulate the data for these processes.
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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How Cashless Retail Changes Analytics Strategy
With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Should Your Organization Be Auditing Their Algorithms?
Not all companies audit their algorithms to ensure fairness and accuracy, but a growing number of experts say they should.
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Why You Should Care About the Customer Effort Score
Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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The Metrics Customer Experience Professionals Care About
Customer experience professionals have long been using KPIs to measure the success of their programs but what metrics do they value most?
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Facebook Ad Metrics Updates Aim to Help Marketers Track Reach
Facebook started rolling out a number of new ad metrics in recent weeks and is retiring a number more today in response to marketers' requests.
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Metrics That Matter: Assessing Marketing Success in the Customer Experience Age
Marketing metrics must demonstrate more than a series of one-time touchpoints — they must show continued commitment and brand loyalty.
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Ex-Reddit CEO Declares Website Analytics 'Fake'
Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are.
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Fake Metrics: Impressions Are the New Hits
True value is rarely found in measuring volume. True value is found by measuring the actual experience of customers as they seek to complete their top tasks.
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