Articles
Tag: michael brito
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Want to Capture Customers' Attention? Act Like a Media Company
I have a confession to make. I suffer from Customer Attention Deficit Disorder. I use multiple screens, devices and resources to make online buying decisions.
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Social Business: The Enabler of Better Everything
I don’t like to argue definitions. It’s a waste of time, especially when you only have 140 characters to make a point. So if it’s social business, social enterprise, social organization, social this or that, it doesn’t really matter.
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Social Business Councils, Other Ways to Create a Social Culture
For many organizations, social business is the name that shall not be spoken. It exists but no one really knows anything about how it’s done or by whom -- they just know that it’s there in some capacity and can we talk about something else, now? Despite best
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The Social Business Change Agent
Is your business looking to go social, but you can’t get support from your CEO? This is where the social business change agent comes in. A real social business transformation requires a change in behavior -- not just lip service.
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Will Bank of America Learn a Lesson from Netflix?
I am not going to complain about Bank of America’s decision to charge $5 to use their debit card, even though I’m a current card holder of the Alaska Airlines “Award Winning Mileage Plan.” The great thing about living in this country is that we have options.
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15 Ways to Measure Social Business
First let’s define a social business and a social brand. A social brand is a company, product, individual, politician that uses social technologies in order to communicate with the social customer, their partners and constituencies or the general public. There are many social brands today. A social business is an
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Social Business: The Fifth Era of Business Transformation from IBM
In one of IBM's Social Business coffee breaks, Sandy Carter, Vice President of Social Business Evangelism at IBM, walks through the first four trends that have disrupted the business over the last 20 years -- Mainframes, Departmental, PCs and the Internet.
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Book Review: Smart Business, Social Business
Just because organizations have begun to embrace social media, it doesn’t necessarily make them a social business. In Michael Brito’s new book Smart Business, Social Business: A Playbook for Social Media in Your Organization, the differences between social brands and social business are defined, and the ways that organizations
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Social Business or Not? It Doesn't Matter What We Call It
A few years ago there was debate between industry pundits about social media, its definition and whether it should be called something else. And whether or not “social media” is the right terminology, it’s a known fact that today’s customer is using social technologies to communicate with others, including brands.
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15 Ways to Identify Social Business Transformation
As many enterprise companies today begin to demonstrate “social business” behaviors, they will start experiencing various levels of culture change with the people of the organization, process and technology. The following are 15 indicators of social business transformation.
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An Overview of the Social Customer
We are all social customers. Since the beginning of modern day society, we have always shared our thoughts, opinions, likes, dislikes and criticisms about the brands that we love and the brands we hate.
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Choosing the Right Social Technology Vendors
Finding the right technology partner is not easy. While the good news is that there are dozens of vendors offering “white label” social business solutions, the bad news is that it makes the process for choosing one that much more difficult.
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Take Heed Social Media Experts, Gurus, Ninjas, Samurai, Other
Heads up for all you social media experts -- you should be focusing on the enterprise. Seems like this conversation comes up about every 6 -- 9 months and I am usually late to the conversation.
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