Articles
Tag: multivariate testing
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How Google Optimize Testing Can Help Improve Customer Conversions
Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion.
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Get Your Execs Excited About Web Testing
Website testing and optimization is only as good as your senior executives think it is. So convince them. Show them dollar values, keep records of your results and learn from your failed tests.
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Site Testing is Due for Disruption
The online testing market is ripe for disruption. Site testing and optimization market has remained virtually unchanged since it was introduced more than a decade ago. Compare the Forrester Wave: Online Testing Platforms, Q3 2015 report (paywall) to the previous one, released two years earlier — most of the players are the
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What's Trending in Digital Analytics
Here's a taste of some of the topics that came up this year: 1. Analytics Platforms No one really talks about analytics tools anymore.
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News Bites: LinkedIn Buys Bizo, Appboy's Testing, More
This week, LinkedIn acquired Bizo, Appboy is offering Multivariate Testing, Interxion released a single cloud connector and there's an updated Certain mobile app for event management. LinkedIn Picks Up Bizo Professional network LinkedIn announced this week it is buying Bizo, a San Francisco-based company with display and ad programs
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SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
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Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both?
A/B testing and multivariate testing both have their purposes, so how can you choose which to use? In marketing circles, the classic A/B test has a long and honorable history.
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Six Tips for Getting Buy-In on a Testing Program
Having worked with a number of digital marketers over the years, I've noticed a recurring challenge among those eager to make positive change -- their momentum is broken when it comes to getting buy-in. This is especially true of launching testing programs.
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Yesmail Adds Multivariate Testing, Enhanced Automation & Reporting
To paraphrase the three rules of real estate, the key to effective email campaigns is test, test, test. This week, Yesmail Interactive announced a new test optimization solution to help email marketers find the winning combination.
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How to Optimize Your Mobile Website
If you haven’t optimized your website for mobile traffic yet, you are likely missing a big opportunity to market to prospects and strengthen engagement with your current customer base.
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The True Price of 'Free' and 'Cheap' Technology: DIY Testing Solutions
Do-It-Yourself anything is hot, hot, hot right now. And thanks to the plethora of free technology platforms out there, people and companies are becoming instant online professionals -- tackling everything from publishing, website programming and mobile development to SEO, behavioral analysis and content production.
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The Web Engagement Tag Team: Testing and Personalization
Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy. Companies must engage website visitors on a one-to-one basis by providing personalized, relevant and proven content. By optimizing content
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Advancing Customer Experience for Companies with Established Baseline
It is apparent that most companies, if not all, already use some sort of web analytics software to monitor their site’s traffic.
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WEM: A Look At Multivariate and A/B Split Web Testing
Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios.
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