Articles
While the need for DAM is stronger than ever, I do not think the DAM platforms as currently offered have long-term futures.
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When you are looking for advice on purchasing digital asset management systems, there is a lot of information about essential features and more technical elements, but information on how to manage the purchasing process is often harder to find.
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This time of year is often a popular period for prospective and existing Digital Asset Management users to consider investing in a new system.
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Ed Smith recently wrote an article for CMSWire, "My Other DAM is a Self-Service Intranet Portal," comparing DAM systems to self-service petrol stations where drivers can fill up their cars themselves.
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The business case for buying a DAM system to enhance productivity by helping users to find assets more quickly is fairly widely understood by most end users.
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Before getting into the main discussion points of this article, it is perhaps worth reviewing where we are in the overall DAM product life-cycle.
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