Articles
Tag: navigation
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Personalization of Product Hierarchies: 3 Data-Driven Approaches
Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.
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The Dangers of Exceptionalism
Why do so many organizations in 2020 create horrible navigation?
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Creating Clear Menus and Links
Year in, year out, the number one reason people fail to accomplish what they want on a website is confusing menus and links.
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Quick Links, Slow Links and Bad Navigation Design
Introducing short cuts may be popular with your users, but is it really helping them accomplish what they want to?
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Design Navigation for Clarity and Fidelity
Good navigation gives people a sense of what’s involved in the journey: how many steps, how long it will take, what exactly they will get.
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Navigation Design: Twins and Minimalism
Navigation on your site should be as robust as necessary for any given task. In most cases, that means not much navigation at all.
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Design Navigational Momentum and Unity
Build navigation to get customers to their destination as quickly as possible.
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Why Organizations Are Still so Bad at Findability
Organizations insist on having internal search, but fail to invest the time and effort to make sure it works. Why?
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Dashboards and Other Meaningless Forms of Navigation
I use Optimal Workshop quite a bit. It’s an excellent service for testing navigation, among other things, and I would definitely recommend it. Recently, I needed to duplicate a study. I had done this once before so I knew it could be done.
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When to Hide and Show Navigation
Hide navigation when it is disruptive to the journey the customer is on. Show navigation when it is supportive to the journey the customer is on. The hamburger menu has become notorious as an ill-advised and poorly implemented form of navigation.
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Information Architecture: Still Vital to Digital Design
Over the years, the most neglected, and yet most essential, area of digital design has been information architecture. Recently, a set of presentations for website designs were made to senior management at a large organization. One presentation was based on data.
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Ditch the FAQs: Design for a Frictionless Experience
All I wanted was some sushi. You wouldn’t believe how difficult it was to find out if the any of the three sushi restaurants within walking distance of my hotel were actually open.
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Search and Navigation Interconnections
When people visit a particular page of your website and then carry out a search from that page, it is often a sign that the page navigation and/or content is not working well. When we’re observing customers carrying out tasks on websites we notice certain common patterns.
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We Need a Measure for Customer Effort
What the text of a particular link means to someone will be influenced by the task they are trying to complete. Recently I watched as customers tried to find configuration information for Product X.
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