Articles
Tag: newspaper
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Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
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Report: Newspapers Keep Breathing, Learn New Tricks to Stay Alive
Attention, newspaper fans. The time may be coming when you can put away your sorrow over the death of newspapers. Said obituary may have been written prematurely, according to a new report from the Newspaper Association of America (NAA).
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Murdoch iPad-Exclusive Newspaper: Game Changer or DOA?
Today, Rupert Murdoch launched The Daily – an iPad-based newspaper. Rumors of the newspaper have been circulating for a while, and the launch had been delayed due to Steve Jobs’ health-related leave of absence, but The Daily was officially announced today at a reception held at the Guggenheim Museum in New
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LOUD3R Updates its Publishing Platform, Content Streams Stand Out
As long as the state of online news publishing still flickers and fades, there will be companies who aim to capture as much of its light as they can. Recently, LOUD3R, launched a newly redesigned version of its real-time content discovery, curation and publishing platform.
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Web Publishing Roll-up: The FTC Reinvents Journalism
We’ve been contemplating the future of web publishing and journalism for sometime now, but recently the Federal Trade Commission decided to weigh in on the debate with a discussion paper that outlines potential policy recommendations to support the reinvention of journalism.
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Web Publishing Roll-up: A New Social Platform for Women Only, Goodbye Pay Walls?
This week web publishing brings collaboration among countries, an examination of pay walls, big and small and a French women's blog aggregator. A News Smorgasbord A European news partnership has emerged between Italy's Corriere della Sera and Holland's NRC Handelsblad, Germany's Spiegel Online and Denmark's Politiken. Spiegel Online
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Bringing Newspaper Digital Editions to iPad
There’s been speculation about how the iPad is good for the publishing industry, provided that publishers take the time to invest in it’s unique design and technologies platform.
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The Newspaper Club Lets You Design and Print Your Own Newspaper
Did you work on your high school newspaper or yearbook? If so, there’s a new club in town. No tryouts necessary. All you have to do is sign up and those days of dreaming about being your own publisher are over. Thanks to the Newspaper Club, a new London-based
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Web Publishing Roll Up: Fight Night! Web vs Print vs Mobile
This week we bring you web vs print. The match of the new millenium. Print Media In this corner, we see a defeated, brow beaten print media. Things don't look so good for the once supreme media outlet. The projected numbers for (US) advertising spending this year have been released.
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Google's Fast Flip Speeding Newspapers to Safety
Think fast! Google Fast Flip is here and it's sure to make things interesting for web publishers. Fast Flip is one of the newest creations from Google Labs. It is a web application that combines the qualities of print and the Web, with the ability to "flip" through pages
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Web Publishing Roll-Up: Micropayments, RSS and Women's Whims
This week, the newspaper industry tries to solve its crisis with micropayments and syndicated feeds, while iVillage.com continues to evolve to keep up with what women want. Magazines and Newspapers Consider Micropayments When The Economist moves to charge users for access to content, people pay attention.
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Web Publishing Roll-Up: Online Advertisers Pursued, Stockbrokers Flashed by Technology
Web publishing roll-up tackles the crazy ups and downs of online advertising and the misunderstood nature of innovative technologies. Persuading Brand Advertisers with Persuasive Data Though Microsoft has secured about an estimated 30% of the search-based ad market, thanks in part to a deal with Yahoo!, they have yet
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Web Publishing Roll Up: Look Beyond the Basics or Go to Canada
This week in web publishing offers a point, a counterpoint and if needed, an escape plan. Point - Not Taking Advantage of Social Media According to a recent survey by Gartner, newspapers are not doing enough to take advantage of the social power of their readers. Faced with declining circulations,
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Web Publishing Update: Google, Newspapers and Twitter
While you were Googling, AOL named a new CEO and chairman. Tim Armstrong, who headed up ad sales in the Americas for Google, will replace Randy Falco as chairman and CEO. As well, AOL President and COO Ron Grant is leaving the company.
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