Articles
Tag: nielsen
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Nielsen Breaks Into CXM with New Listening Platform
Customer experience management is about to get a lot more interesting, with some help from global market research and insights company, Nielsen. The company has partnered with ResponseTek, a provider of customer experience management (CEM) software, to create a new customer experience solution – the Nielsen Listening Platform.
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Google Plus Gasps for Breath, Does Anyone Care?
There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.
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Forrester Wave Highlights Marketing Mix Modeling Vendors
Marketing mix modeling, which uses data analysis to measure and optimize the right mix of marketing tactics, is being propelled by the growth in channels, devices and analytics. A new report from Forrester Research evaluates some of the leading vendors. The report, The Forrester Wave: Marketing Mix Modeling, Q2 2013, is the latest in a series
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Nielsen Vizu Report: In Online Advertising, Brand Ads No Longer Direct Response's Little Brother
Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale.
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Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
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Android Dominates Burgeoning US Smartphone Market
Android was the dominant smartphone operating system in the US during Q3 2012 according to data from Nielsen, commanding 52 percent of the market. This put Android substantially ahead of any other smartphone OS, including Apple, which held 35 percent of the market.
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Report: Social Media Offers Opportunities, Challenges to Marketers
Over the past few years, social media has quickly grown from a social pastime to an essential part of building a successful business. The Social Media Report 2012, released in collaboration between Nielsen and NM Incite, explains that social media has become a key communications tool across many platforms.
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Is Mobile Advertising the Key to Reaching Generation C?
Curious about who’s responding to your mobile ads the most? New research from RadiumOne suggests that it’s those within the 18-34 age range.
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Nielsen: Online Ads Show Biggest Increase Globally in Ad Spending
If you think you’re seeing more ads online, it could be because online ad spending is booming. According to a new report from consumer researcher Nielsen, Net advertising saw the biggest increase among all ad spending worldwide in the first quarter, with a 12.
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Nielsen Targets Online Ads with Vizu Purchase
Consumer research firm Nielsen is attempting to bolster its reporting capabilities in the online advertising sector with the purchase of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness.
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Leveraging Social Media Marketing, Television to Enhance Customer Experience
When I say television, you say social media! Television! Social Media! It may seem odd, but according to NM Incite, a Nielsen/McKinsey company, television viewers are leveraging social media as a platform to talk about and engage with TV content.
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Nielsen's Online Campaign Ratings Measures Users Across TV, Web and Facebook
Soon you will be able to measure online display advertising using Facebook data and TV-style reporting. Nielsen, who knows a thing or two about ratings, is getting ready to release Nielsen Online Campaign Ratings, which is just finishing up a six-month trial. Online Campaign Ratings Since March, Nielsen has been
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A New Generation of iPads Gives Way to New Usability Study
According to Jakob Nielsen, iPad user interfaces have improved in the past year. Yet, there is still room for further advancement. The usability expert has now released iPad Usability: Year One, a usability review of the popular tablet device.
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Symbian Still Leading Smartphone Market in APAC, but Android Expected to Overtake in 2011
In the US markets, Android has fast overtaken other smartphone operating systems in terms of market share. Symbian still leads the game in the Asia Pacific region (excluding Japan), but analysts expect the platform to cede the top spot to Android within the year. Android Rising According to Nielsen (
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