Articles
NielsenIQ, a measurement and data analytics provider, has entered into two acquisition agreements in an effort to strengthen its omnichannel suolutions.
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Cheryl Grace of Nielsen shares insights on how marketers can be "thoughtfully inclusive" of African-American prospects and customers.
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The days of the clunky static intranet are over. Today’s cloud-based platforms are agile, responsive and dynamic.
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Nielsen Norman Group has released the list of its Top 10 intranet projects of 2018. Here's a look inside.
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Sebastian White wanted to insert a comma into a piece of content on the JetBlue intranet.
“It was a holiday, and I started to count the steps,” the director of corporate communications at the New York City-based airline told CMSWire. “It took me 15 steps and 15 minutes.
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Bruno Herrmann likes to deliver a simple message: “Digital is global in nature, but not by default.”
As director of globalization for The Nielsen Company, Herrmann is responsible for global content operations across six regions.
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Customer experience management is about to get a lot more interesting, with some help from global market research and insights company, Nielsen. The company has partnered with ResponseTek, a provider of customer experience management (CEM) software, to create a new customer experience solution – the Nielsen Listening Platform.
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No one watches television anymore. OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.
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The company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet? Nielsen and Adobe announced a strategic alliance this week that's designed
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There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.
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We’ve all complained about interfaces that load too slowly, but what about when, in this age of high-performance devices and super-fast connections, they perform too quickly? The user experience firm Nielsen Norman Group has been thinking about this new wrinkle. In an article this week on their website, “When the UI Is Too Fast,”
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Marketing mix modeling, which uses data analysis to measure and optimize the right mix of marketing tactics, is being propelled by the growth in channels, devices and analytics. A new report from Forrester Research evaluates some of the leading vendors. The report, The Forrester Wave: Marketing Mix Modeling, Q2 2013, is the latest in a series
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Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale.
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Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
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