Articles
Tag: nielsen
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Is Your Marketing ‘Thoughtfully Inclusive’ of African Americans?
Cheryl Grace of Nielsen shares insights on how marketers can be "thoughtfully inclusive" of African-American prospects and customers.
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The Corporate Intranet Is Key to the Digital Workplace. Really.
The days of the clunky static intranet are over. Today’s cloud-based platforms are agile, responsive and dynamic.
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A Look at Nielsen Norman Group's Top 10 Intranets of 2018
Nielsen Norman Group has released the list of its Top 10 intranet projects of 2018. Here's a look inside.
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JetBlue Flies Higher With Redesigned Award-Winning Intranet
Sebastian White wanted to insert a comma into a piece of content on the JetBlue intranet. “It was a holiday, and I started to count the steps,” the director of corporate communications at the New York City-based airline told CMSWire. “It took me 15 steps and 15 minutes.
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DX Leaders: 'A Global Footprint Is No Longer Enough in the Digital Age'
Bruno Herrmann likes to deliver a simple message: “Digital is global in nature, but not by default.” As director of globalization for The Nielsen Company, Herrmann is responsible for global content operations across six regions.
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Nielsen Breaks Into CXM with New Listening Platform
Customer experience management is about to get a lot more interesting, with some help from global market research and insights company, Nielsen. The company has partnered with ResponseTek, a provider of customer experience management (CEM) software, to create a new customer experience solution – the Nielsen Listening Platform.
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Forget Nielsen, Tubular + Cloudera Get the Scoop on Video
No one watches television anymore. OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.
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Adobe, Nielsen Partner to Measure Digital Content Consumption
The company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet? Nielsen and Adobe announced a strategic alliance this week that's designed
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Google Plus Gasps for Breath, Does Anyone Care?
There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.
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Usability Expert Jakob Nielsen Addresses the Speedy Problem of 'Too Fast' UIs
We’ve all complained about interfaces that load too slowly, but what about when, in this age of high-performance devices and super-fast connections, they perform too quickly? The user experience firm Nielsen Norman Group has been thinking about this new wrinkle. In an article this week on their website, “When the UI Is Too Fast,”
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Forrester Wave Highlights Marketing Mix Modeling Vendors
Marketing mix modeling, which uses data analysis to measure and optimize the right mix of marketing tactics, is being propelled by the growth in channels, devices and analytics. A new report from Forrester Research evaluates some of the leading vendors. The report, The Forrester Wave: Marketing Mix Modeling, Q2 2013, is the latest in a series
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Nielsen Vizu Report: In Online Advertising, Brand Ads No Longer Direct Response's Little Brother
Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale.
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Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
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Social Tools Held Back by Siloing, Limited Search in the Enterprise
New technology moves into the enterprise slowly, and it's been no different for social software. Some companies are not ready to adopt social while others are cautiously optimistic, but even for those who are at the cutting edge, information still tends to become siloed, making it less useful and
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