Articles
Tag: oliver jaeger
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Ready, Set, Go: How Content Readiness Delivers
Personalization strategies and strategies to drive alignment across the customer journey vary significantly from company to company and from industry to industry. The right content strategy for a beauty product retailer won't work for an auto parts supplier. What companies of all types should have in common is omnichannel content
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What's Standing Between Enterprises and Digital Transformation?
Digital transformations of one form or another have been taking place for a long time, but the scale at which they’re happening these days is much bigger and more pervasive. IDC's 2016 Futurescape report predicted "massive upshifts" in commitments to digital transformation initiatives.
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Turn Touch Points into Trust Points
The bar gets raised in the retail world every year. Research from Statista indicates that retail e-commerce sales figures in the United States during the 2014 holiday shopping season reached $53.3 billion -- that’s billion with a capital B.
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Good Content is Just the Tip of the Iceberg
We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing compelling, timely content and making it available on multiple devices and across a number of platforms.
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