Articles
Personalization strategies and strategies to drive alignment across the customer journey vary significantly from company to company and from industry to industry. The right content strategy for a beauty product retailer won't work for an auto parts supplier.
What companies of all types should have in common is omnichannel content
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Digital transformations of one form or another have been taking place for a long time, but the scale at which they’re happening these days is much bigger and more pervasive. IDC's 2016 Futurescape report predicted "massive upshifts" in commitments to digital transformation initiatives.
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The bar gets raised in the retail world every year. Research from Statista indicates that retail e-commerce sales figures in the United States during the 2014 holiday shopping season reached $53.3 billion -- that’s billion with a capital B.
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We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing compelling, timely content and making it available on multiple devices and across a number of platforms.
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