Articles
Tag: omnichannel 2020
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DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
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How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
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Why We Need a New Grand Compromise in Content Management Systems
Web CMS is at a crossroad, caught in a bind between innovation in developer experiences and an explosion in digital channels and user expectations.
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When Online and In Person Meet: The Challenges of Takeout and Curbside Pickup
While it’s great to see more and more brands adopting omnichannel initiatives, they come with their fair share of challenges.
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Omnichannel Through the Eyes of the Customer and Its Impact on Martech
A recent Accenture report highlighted an emerging trend it calls “the I in experience,” a new CX model that requires a shift away from one-way selling.
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Where Omnichannel Experiences Get Stuck
Delivering an omnichannel marketing strategy has remained a priority for organizations large and small. Yet six primary sticking points stand in their way.
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