Articles
Tag: online testing
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Ditch the FAQs: Design for a Frictionless Experience
All I wanted was some sushi. You wouldn’t believe how difficult it was to find out if the any of the three sushi restaurants within walking distance of my hotel were actually open.
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Oracle Enhances Marketing Cloud with Maxymiser Buy
Oracle fattened its marketing cloud today by acquiring a cloud-based software company that allows marketers to test, target and personalize what a customer sees on a web page or mobile app. The Redwood City, Calif.-based marketing cloud software giant bought New York City-based Maxymiser for an undisclosed sum.
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Optimizely Claims 'Breakthrough' in Online Testing Platform
Optimizely, a website optimization platform, just released what company execs describe as an innovative capability that breaks from traditional statistical methods.
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Forrester Wave for Online Testing: Maxymiser, Adobe, Autonomy Among Leaders
According to the a new Forrester Wave report, online testing technology is undergoing a rapid evolution where it is becoming a core competency of digital marketers, while leading online testing platform providers are starting to follow the lead of digital marketing vendors by offering functionality that support multiple channels and
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