Articles

Tag: optimizing content

  • Why Some Content is Deliberately Complex

    Sometimes, we are fools for complexity. When we hear complex language we can't help but be impressed, even when we don't understand what's being said.In Ben Goldacre's excellent book, Bad Science, he

    Continue reading...


  • Hidden Power of Content

    The influence of content on purchasing behavior is greatly enhanced online.

    Continue reading...


  • Avoiding Search Engine Optimization Madness

    Optimize for the searcher, not the search engine. Focus on your customers, not on the technology.It is incredibly important to get found when your customers search. However, it is even more important

    Continue reading...


  • Web Content Migration: Disastrous Strategy

    There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start.Joe the manager picks up a jug. Inside that jug is milk that i

    Continue reading...


  • The Business Case for Deleting Content

    The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.I recently worked with an organization that had manage

    Continue reading...


  • How Reliable is Your Customer Feedback?

    Listening to customers is not enough. You must listen to the right ones. Is the feedback you are getting for your website truly reflective of the needs of the majority of your customers? Too often, we

    Continue reading...


  • 10 Keys to Success with Web Analytics

    Web analytics has become increasingly mainstream. And with advent of web events vs. pages, video analytics and now the surge of mobile content metrics, the field has become a rather complex one. I'm s

    Continue reading...


  • Is Web Content Localization a Race to the Bottom?

    It often seems that the primary purpose of localization is to create unreadable English that is cheap to translate into unreadable German.A great many organizations do not believe content has any real

    Continue reading...


  • Hidden Costs of Self-Service

    A self-service website can only be effective when people can complete the tasks they came to complete. The toll booths on a motorway I regularly use were removed recently. In their place is an automat

    Continue reading...


  • Obsessed by Technology

    It's time for a more realistic view of technology. Human input is still useful, and in some situations essential. If you go to the bottom of the Google News homepage you will find the following statem

    Continue reading...


  • Choosing the Right Classification Words

    Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the 'correct' words or the words people actually use?According to Google, every month an average of 3

    Continue reading...


  • Block Reading: How We Read on the Web

    We don't scan a webpage. Instead, we scan a particular block or section of it.I was working with a company who, based on research, had discovered a top intranet task. It was interesting that the web t

    Continue reading...


  • How to Market to the Information Rich

    The Internet thrives in information-rich societies. Traditional communications and marketing thrive in information-poor ones.The job of marketing and advertising was much easier in the Twentieth Centu

    Continue reading...


  • Writing Website Headlines that Connect

    Headlines can be extremely effective tools to engage your online visitors and entice them to gather more information about your products, services and business.Following are three guidelines to help y

    Continue reading...


Displaying 1-14 of 61