Articles
Tag: optimove
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ThoughtSpot Lands $145M in Funding, HubSpot Debuts Service Hub, More News
Catching up on the latest customer experience software news with updates from Oracle, Clarabridge and more.
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Can Customer Surveys Advance What You Learn From Data?
Facebook recently announced a tweak to its News Feed. This is hardly something to get excited about: the social media giant alters its algorithms constantly, impacting everything from the content users ingest to the ubiquitousness of clickbait and the exposure of its Facebook Custom Audience ads.
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Why Your Business Should Embrace Agile Marketing
Most marketers these days have lofty goals. They want personalized, one-to-one marketing with their customers. But those goals require businesses to act with speed and agility.
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Online Retailers Need to Balance New, Old Customers to Thrive
Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive. Tel Aviv-based Optimove, a customer retention automation platform, arrived at these findings after it examined data from millions of its online customers and more than 180 brands. The company released its research today.
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Discussion Point: What's the Promise of Predictive Analytics? #pawcon
SAN FRANCISCO — Predictive analytics professionals of all kinds are attending Predictive Analytics World here this week to learn how to strengthen their predictive analytics deployments, capitalize on data science and better leverage big data.
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Now We Tell You: Your Holiday Marketing Was All Wrong
Tel Aviv-based Optimove analyzed millions of transactions over the last three holiday shopping seasons and came to some surprising conclusions.
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News Bites: Apsalar, adaptiv.io, Vidyard, MEC, Celtra, More
The latest in hiring, funding, delivering, exchanging, partnering, filing and revoking from Silicon Valley, the Tri-City, Metropolis, the White City, the Peninsula, the Saltwater City, the Grape State and Snow’s Springs. Better Together Newport Beach, Calif.-based adaptiv.io is partnering with Apsalar to improve integration of multiple third-party software development kits
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