Articles
Tag: oracle marketing cloud
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Oracle - and Others - Cozy Up to ABM, Marketing's New Big Thing
Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud. It was the largest of three companies that declared their support this week for ABM, marketing's bright, shiny new thing. Demandbase
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Oracle Enhances Marketing Cloud with Maxymiser Buy
Oracle fattened its marketing cloud today by acquiring a cloud-based software company that allows marketers to test, target and personalize what a customer sees on a web page or mobile app. The Redwood City, Calif.-based marketing cloud software giant bought New York City-based Maxymiser for an undisclosed sum.
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Oracle Fattens Its Marketing Cloud #MME15
Oracle takes its turn on the marketing cloud technology stage today by announcing enhancements to its marketing cloud suite. The news comes during its Modern Marketing Experience conference at the Venetian Hotel in Las Vegas. The Redwood City, Calif.-based tech giant announces integrations that marry its marketing technology acquisitions with
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Why Oracle Thinks It's a Lead Horse in Digital Marketing
A year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle's $1.5 billion acquisition of Responsys makes it a "lead horse in the race." She discussed digital marketing industry market share between big marketing cloud players like Oracle, Adobe, Salesforce and IBM, which combined have acquired about
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You Could Telecommute from Montana, Too
When I tell people I live and work in Montana, sometimes I get puzzled expressions or even jokes. The skiers and fly fisherman understand. But some people ask: Are there phones there? Yes, there are phones in Montana! Even broadband, and sometimes fiber.
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Oracle Exec Notes: Integrating Tech is Never Easy
Oracle and President Mark Hurd began to build hype for the company's new marketing cloud at a company event in New York City yesterday. But it was neither Hurd, his colleagues or their customers who spoke the most telling words.
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Oracle Expands Marketing Platform Eloqua Throughout Its Clouds
Oracle is out with a new release of Eloqua, improving integration with its Marketing and other Clouds. At the end of 2012, Oracle bought marketing automation provider Eloqua, and getting the company's growing family of marketing, sales and social products to work nicely together has been a key aim
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