Articles
Which do you prefer -- online ads for random products and services or ads directed towards your interests? If you’re anything like those surveyed by Digital Advertising Alliance (DAA), you favor targeted advertising. While targeted ads may win over consumers, it’s not for the reasons you may think.
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We've been through this before. The infamous publishing paywall is slated to go up again for New York Times readers. For many readers of other various local papers, paywalls have been a reality for awhile, leaving us to wonder if paid content models actually work.
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This week web publishing brings collaboration among countries, an examination of pay walls, big and small and a French women's blog aggregator. A News Smorgasbord A European news partnership has emerged between Italy's Corriere della Sera and Holland's NRC Handelsblad, Germany's Spiegel Online and Denmark's Politiken. Spiegel Online
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The topics of web publishing, news media and the future of newspapers continues to be discussed and debated among those in the industry. Paying For Online Content Last week, News Corp.
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The era of rampant free content on the web may be coming to an end, at least if classified service Edgeio has its way. The Palo Alto based corporation has announced the preview launch of the first distributed “paid content” platform.
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